[討論] 最成功的電影置入性行銷
電影為了籌經費
常常會引進置入性行銷
如何讓達到廠商期望的廣告效果
同時又不會讓置入性行銷嫌疑變得太明顯
這是門學問
弄得不好不僅不能達到廣告效果
有可能讓電影因為置入性行銷大大扣分
以變形金剛為例
雪芙蘭的Camaro 是很成功的置入性行銷
舒化奶是很失敗的置入性行銷
我個人認為
通常車子在電影裡面的置入性行銷效果比較好
沒有人會介意主角開一台又帥又神的車
像是007的 Aston Martin
極速快感,John Wick的ford mustang
手機,電腦廠商也常常會在電影裡參一腳
像是Nokia,微軟,Sony,Samsung
食品商像是可口可樂,百事可樂,pizza hut
基本上各式各樣的商品,品牌都可以放在電影裡行銷
我個人看過最誇張但是最有趣的置入性行銷大概是進化特區的海倫仙度斯
最後結局是主角們開著一輛載滿海倫仙度斯的消防車
把海倫仙度斯灌進外星大怪物的屁眼裡
然後幹掉怪物,拯救全世界
但是我看過最成功的置入性行銷應該是浩劫重生的那顆排球
講到浩劫重生,看過的人就會大喊"Wilson!!!"
一顆排球可以讓觀眾看得痛苦流涕
實在是太神了
不知道各位心目中最成功的電影置入性行銷是什麼呢?
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