[新聞] 車界首創 特斯拉解散公關部門
原文連結:https://electrek.co/2020/10/06/tesla-dissolves-pr-department/
原文內容:
Electrek can confirm that Tesla has dissolved its PR department — technically
becoming the first automaker who doesn’t talk to the press.
It’s something that we have discussed on our podcast several times over the l
ast few months, but now that reporters are publicly complaining about it, we t
hought we’d clear things up in an article.
Tesla hasn’t responded to a press inquiry in months. We have received the odd
email here and there from former press people, but it almost seems to be in a
n unofficial capacity.
If you’re a reporter who isn’t getting a response from Tesla, don’t take it
personally, because it’s due to the automaker having dissolved its PR team.
The move has been confirmed to Eectrek at the highest level at Tesla with the
source saying, “We no longer have a PR Team.”
說明:
專門報導特斯拉新聞的網站確認了特斯拉早已沒有任何公關部門,原本負責公關工作的不
是離職去別的公司就是轉到其他部門去做其他職位。這是車界首創,以前從來沒有任何車
廠敢這樣做。
心得:
特斯拉沒有任何廣告業配預算已經是眾所皆知的事實,這讓特斯拉的公關部工作特別艱難
,因為媒體完全不會客氣,只報憂不報喜。現在看來特斯拉決定乾脆連公關都不要了,讓
老闆推特上一人搞定。
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 49.216.49.58 (臺灣)
※ 文章網址: https://www.ptt.cc/bbs/car/M.1602043512.A.820.html
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Keely Sulprizio, the last person known to officially be in charge of PR/commun
ications at Tesla, left the automaker in December of last year to join Impossi
ble Foods. Following her departure, virtually every other member of Tesla’s P
R team either left or moved to other positions at Tesla.
原公關部長去了 Impossible Foods。
Gina Antonini, a senior manager on Tesla’s comms team for three years, saw he
r role changed to director of external relations and employee experience at Te
sla in February.
一個高層經理職位換成員工經驗部長。
Also in February, Tesla communications manager Alexander Ingram moved to a rol
e as content lead for Design Studio at Tesla.
另一個經理職位換成設計部的內容領導。
Danielle Meister, senior global communications manager at Tesla, left for What
sApp in April.
一個負責國際溝通的經理去了 WhatsApp。
Most recently, Rich Otto, who handled some of the latest PR projects at Tesla
like exclusive videos with YouTubers and Jay Leno, is now a product manager, a
ccording to his LinkedIn profile.
另一個公關變成了專案經理。
原來我的水準足以在 Impossible Foods 跟 WhatsApp 當公關經理,或是在 Tesla 管員
工、管設計內容跟管專案啊!感謝您與底下無數人的讚賞。
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還有 35 則推文
還有 8 段內文
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反正員工那麼多 一定有人可以斜槓兼職的 這種會一年才幾次 幹嘛要專屬的人員
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※ 編輯: hanchueh (49.216.49.58 臺灣), 10/07/2020 17:40:37
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suitup這個字本來就是嫌別人穿著不夠正式 叫別人穿正式一點的意思
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※ 編輯: hanchueh (49.216.49.58 臺灣), 10/07/2020 19:02:10
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說到公差 反而時速表的公差特斯拉是最小的
錶速就是實速
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※ 編輯: hanchueh (49.216.49.58 臺灣), 10/07/2020 23:39:56
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看運氣吧 像現在S/X就沒什麼災情 都是3/Y比較多
特斯拉還是有在改善 只是不會比傳統車廠的舊款車好
Audi e-tron 跟 Porsche Taycan 剛出的時候也是一堆公差
※ 編輯: hanchueh (49.216.49.58 臺灣), 10/08/2020 00:03:33
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