[請益] TPO14 CHILDREN AND ADVERTISING
Paragraph 2: General concern about misleading tactics that advertisers employ is centered on the use of exaggeration. Consumer protection groups and parents believe that children are largely ill-equipped to recognize such techniques and that often exaggeration is used at the expense of product information. Claims such as【"the best"】or【"better than"】can be subjective and misleading; even adults may be unsure as to their meaning. They represent the advertiser's opinions about the qualities of their
products or brand and, as a consequence, are difficult to【verify】. Advertisers sometimes offset or counterbalance an exaggerated claim with a disclaimer-a qualification or condition on the claim. For example, the claim that breakfast cereal has a health benefit may be accompanied by the disclaimer "when part of a nutritionally balanced breakfast." However, research has shown that children often have difficulty understanding disclaimers: children may interpret the phrase【"when part of a nutritionally
balanced breakfast"】to mean that the cereal is required as a necessary part of a balanced breakfast. The author George Comstock suggested that less than a quarter of children between the ages of six and eight years old understood standard disclaimers used in many toy advertisements and that disclaimers are more readily comprehended when presented in both audio and visual formats. Nevertheless, disclaimers are mainly presented in audio format only.
4. Cereal advertisements that include the statement【when part of a nutritionally balanced breakfast】are trying to suggest that
○the cereal is a desirable part of a healthful, balanced breakfast
○the cereal contains equal amounts of all nutrients
○cereal is a healthier breakfast than other foods are
○the cereal is the most nutritious part of the breakfast meal
這題答案是A 但我選D,雖然我是AD在選,但我做了兩次都選D耶, 請問大家都怎麼判別的啊?
常常閱讀和聽力都會遇到這種情況,就算是通篇都讀懂或聽懂,單字也查完了,答案還是會錯XD
這感覺是常常會誤解別人說的話或文章...
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