[新聞] 大作銷量疲軟 Capcom大幅下調營收預期
儘管在過去的一年中《生化危機》和《鬼泣》系列新作都相繼登場,但這些「金字招牌」
似乎無法阻止Capcom(卡普空)的業績下滑。國外媒體報導,Capcom本週末宣佈下調財年
淨收入預測。
官方數據顯示,Capcom已經將財年淨收入預測從之前的65億日元下砍至29億日元,降幅高
達55.4%。
對此,Capcom給出解釋認為,公司過度依賴項目外包導致了遊戲品質的下降,從而影響了
自身營收狀況。同時,對於迅速發展的數字內容市場沒有及時做出回應,以及海外市場的
市場營銷部門與遊戲研發部門缺乏協調性也是造成收入收窄的主要原因。
在遊戲銷售面,雖然Capcom正在積極突破現有框架,但實際市場表現卻屢屢跟內部期望相
距甚遠。像是原本被寄予厚望的《生化危機6》,銷售量從原本預估的700萬套下調至500
萬套,最後以490萬套作結。另外,大膽顛覆既有形象的《鬼泣5》也令製作者大失所望,
其銷售量預測從最初的200萬套降至120萬套,並最終以115萬套作結。
需要指出的是,Capcom除了大作表現不如社內預期,猛烈的DLC攻勢讓不少玩家詬病。像
是去年推出的《街霸X鐵拳》,遊戲片裡面直接預載了原本需要附費才能下載的12名數據
內容,「看得到卻要花錢才吃得到」的經營策略,一度引起不少玩家反感,認為Capcom已
經變為一家為賺錢而拋棄底線的廠商。
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哈哈,Capcom你看看你XDDDD
--
巴哈的BLOG:http://home.gamer.com.tw/home.php?owner=ace0824
--
※ 發信站: 批踢踢實業坊(ptt.cc)
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