[blog] The Matsui Effect
The Matsui Effect
Hideki Matsui’s departure to the Los Angeles Angels may mean fewer Japanese
reporters and Japanese fans at Yankee Stadium, and potentially fewer Japanese
companies willing to spend money to advertise there.
That’s because to many Japanese fans of Major League Baseball, the player is
more important than the team he plays on. This is particularly true of
Matsui, perhaps the most celebrated ballplayer in Japan.
Not only was he a star on the Yomiuri Giants and the Yankees, but he was also
the World Series most valuable player last month. The sight of thousands of
Americans screaming Matsui’s name as he rode in the Yankees’ victory parade
was a source of national pride in Japan.
The Japanese can take this stuff personally. Brian Cashman, the Yankees’
general manager, offended many when he said after the World Series that
Matsui was “only” a designated hitter. That might have been an honest
assessment of Matsui’s fielding skills, but in the eyes of some Japanese, it
was also an insult to Matsui, said Robert Whiting, author of “You Gotta Have
Wa.”
Baseball fans in Japan will continue to follow Matsui, of course, no matter
where he plays. The Angels’ games are likely to be shown on Japanese
television more often, and Japanese travel agents are surely going to add
stops in Anaheim on their tour groups to Southern California.
Go Go Curry, a Japanese fast food restaurant in New York City opened by a
businessman from Matsui’s hometown, is considering whether to open another
shop in Los Angeles.
It may also mean more dollars for Major League Baseball if Japanese fans
discover a new team not in New York, Boston (which has Daisuke Matsuzaka) or
Seattle (with Ichiro Suzuki).
“It’s really too bad because fans of the Yankees have been increasing in
Japan,” said Yuki Hattori, who runs Dentsu Sports America, a division of the
Japanese advertising giant that controls the rights for M.L.B. games
broadcast in Japan. “But it might be good for the M.L.B. because Japanese
audiences will be exposed to a new team.”
Matsui’s move west also sets up a marquee showdown with his alter ego,
Suzuki. They will play each other at least 18 times next year because they
both play in the American League West, a potential boon for Japanese
broadcasters and sponsors.
Matsui and Suzuki are respectful foes, but polar opposites. Suzuki can be
mercurial and aloof, while Matsui has a disarming charm. Both have legendary
work ethics, but Suzuki has often played out of the spotlight in Kobe and
Seattle. Matsui has been a star in Tokyo and New York.
Matsui’s departure may mean little to the Yankees, who are stacked with
talent and money. But their halo in Japan may fade now that he’s left New
York, Whiting said.
source:http://bats.blogs.nytimes.com/2009/12/15/the-matsui-effect/#more-20515
失去Matsui對於洋基週邊經濟效益上來看,
真的損失不少~
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