[外絮] 太陽成為NBA第1支不在地方電視獨佔轉播的隊伍

看板NBA作者 (EZ78)時間1年前 (2023/04/29 00:04), 1年前編輯推噓29(29推 0噓 33→)
留言62則, 37人參與, 1年前最新討論串1/2 (看更多)
消息來源: Brian Windhorst(對 我知道他不太好 但他同事都有轉發應該OK) http://psce.pw/4vm3rs In a move that is perhaps both game-changer and tipping point, the Phoenix Suns and Phoenix Mercury have struck a deal that removes their long-held television rights from cable. Starting with their next seasons, the teams' games will be broadcast for free over-the-air and streamed online on a new direct-to-consumer service. The teams' contract with Bally Sports Arizona, where their games have been shown on cable since 2003, has expired and will not be renewed. The games instead will be available on local Arizona television stations in Phoenix, Tucson and Yuma and streaming firm Kiswe on a new platform. The shift could cost the Suns tens of millions in guaranteed money per year in the short term, but it will boost the number of households the games are available in from around 800,000 to more than 2.8 million, according to the team. 鳳凰城太陽與水星做出了可能是改變生態的一個重大決定--他們拋棄了過往長期的有線電 視轉播權利。 在下個賽季開始，這兩支隊伍的轉播將只會透過OTA的免費轉播平台並經營全新直面消費者 的串流服務。 這兩支隊伍與Bally Sports Arizona於2003年簽下的合約已經過期且將不會再續約。這些 比賽轉播平台取而代之的是一些亞利桑那(鳳凰城、土桑、尤馬)的地方電視台以及與串流 公司Kiswe合作的新平台。 太陽隊表示雖然這個轉變短時間內將造成太陽每年上千萬美元的損失，但這舉動也可以將 可以看到球隊比賽的用戶數從80萬增長至280萬。 "We're not focusing on money. We're focusing on winning, success and taking care of fans, taking care of the community," new team owner Mat Ishbia said. "What happens is you always end up making money. It always works out. "We're going to have more fans than ever before. We're going to have more people who will have eyeballs on Devin Booker and Deandre [Ayton] and Kevin Durant, Chris [Paul] and cheer the team on. And more people buying merchandise because they're bigger fans." The shift comes in the wake of Diamond Sports Group, Bally Sports Arizona's parent company, filing for bankruptcy in March. The network missed a payment to the Arizona Diamondbacks that was due April 1. The Minnesota Twins and Cleveland Guardians have also missed payments from Diamond subsidiaries, leading Major League Baseball to seek to void the rights deals so the teams could take over their broadcasts. 太陽新老闆Mat Ishbia說:「我們並不專注於賺錢。我們專注在贏球、成功與照顧球迷、照 顧社群。你做這些事情永遠最後都可以讓你賺錢。這永遠有效。」 「我們將會有史上最多的球迷。我們將會有更多人將他們的注意力放在Devin Booker、 Deandre Ayton、Kevin Durant與Chris Paul身上並為了球隊歡呼。然後就會有更多人買我 們的商品因為他們是我們的大粉絲。」 這個轉變來自於Bally Sport Arizona母公司Diamon Sports Group三月的破產。這家電視 台4/1也未能支付應該要給亞歷桑納響尾蛇的轉播金。明尼蘇達雙城隊與克里夫蘭守護者也 同樣未能從Diamond的子公司收取應獲得的金額並造成了MLB球隊必須探尋終止轉播合約的 方法才能轉播比賽。 The Suns got all their scheduled payments from Bally Sports Arizona before their contract expired at the end of the first round of the playoffs. But the regional sports network's financial situation likely played a role in the Suns' decision. Diamond Sports Group released a statement Friday saying the move by the Suns and Mercury constituted a breach of contract and violated bankruptcy law -- a position Suns CEO Josh Bartelstein disputed. "This is an improper effort by the Suns to change their broadcasting partner without permitting Diamond to exercise our contractual rights," Diamond Sports Group said. Said Bartelstein in a statement: "Diamond's position is totally inaccurate. We are moving forward with this deal and could not be more excited about what it means for our fans and our future." 太陽隊在合約結束前(季後賽第一輪)已經收到了BSA排程的所有錢。但這家地方體育電視台 的資金現狀應該是促使太陽做出這個決定的原因之一。 Diamond Sports Group星期五也是出了一則聲明控訴太陽與水星違約並委反了破產法--而 這聲明也遭太陽CEO Josh Bartelstein駁斥。 Diamond Sports Group說:「太陽與水星未經過Diamond同意更換轉播合作夥伴的行為是不 當的。」 Bartelstein則在聲明中表示:「Diamond所處的位置是不準確的。我們要向前看且這對於我 們的未來與粉絲來說有令人興奮的意義。」 As more local media rights deals expire in the near term, other NBA, MLB and NHL teams might find themselves in the same situation as the Suns and Mercury and consider shifting their games away from the cable model. Suns games had been on cable television in some form since 1981. "We need to reimagine these relationships," NBA commissioner Adam Silver said about regional sports networks on "The Marchand and Ourand Sports Media Podcast" last week. "In terms of the fundamentals of the business, everyone sees what's happening in the television market. You've had a dramatic decline in the number of television homes." Ishbia, who bought a controlling stake in the Suns and Mercury in February at a $4 billion valuation, said he believes appealing to more fans will increase value in other areas, including sponsorship deals. He consulted with the NBA league office and some other owners before making a decision to go this path. "The media world is changing," Ishbia said. "And we think in Phoenix we're going to be the leaders starting off with a new way of thinking about it, a new way of doing it." Ishbia said a price point for the streaming option, designed for younger viewers who might not own televisions, has not been determined. But the Mercury, who are soon to make their season debut and welcome back Brittney Griner, will have their games streamed for free this season. 在這幾年隨著越來越多的地方轉播合約到期，其他NBA、MLB、NHL球隊也將會發現他們與太 陽和水星處於類似的情況並開始拋棄有線電視轉播。太陽自1981年以來就會在有線電視上 轉播他們的比賽了。 NBA主席Adam Silver也在Podcast上表示:「我們必須重新思考這些關係。從商業的角度來 看，大家都有觀察到電視市場正在發生的情況。安裝電視的家庭數正在劇烈下降。」 今年二月花了40億美金買下太陽與水星的Ishbia說他認為吸引更多粉絲能增進包含贊助合 約等其他領域的收入。他聽取了NBA聯盟與一些其他老闆的意見才做出的這個決定。 Ishbia說:「媒體世界正在改變，而我們認為鳳凰城將會成為其中的領先者並開啟一種全新 的思路與經營模式。」 Ishbia說設計給沒有電視的年輕觀眾的串流選項收費還沒決定好。但即將開季的並迎回球 星Brittney Griner的水星隊這季將會免費轉播。 心得: 太陽算是因為現況開出了第一槍@@ 以後地方電視台的轉播可能只會越來越少 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 71.232.216.168 (美國) ※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1682697864.A.02A.html
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04/29 00:06, 1年前 , 1F
考驗信仰
04/29 00:06, 1F
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04/29 00:10, 1年前 , 2F
合理阿，越來越少人在看電視
04/29 00:10, 2F
※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:11:37
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04/29 00:12, 1年前 , 3F
我的文可能跟太陽一樣刺眼
04/29 00:12, 3F
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04/29 00:14, 1年前 , 4F
確實 年輕人根本不會開電視
04/29 00:14, 4F
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04/29 00:14, 1年前 , 5F
美國地方獨佔節目的話，是不是LP會鎖住看不到?
04/29 00:14, 5F
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04/29 00:14, 1年前 , 6F
這是跟台籃學的嗎 免費轉播XD
04/29 00:14, 6F
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04/29 00:14, 1年前 , 7F
太陽新老闆就有錢 可以嘗試各種方案 試錯了也沒啥差
04/29 00:14, 7F
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04/29 00:14, 1年前 , 8F
有線電視也無法再付更多了吧，開闢新的道路也不錯
04/29 00:14, 8F
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04/29 00:14, 1年前 , 9F
這樣以後太陽球迷會不會優先考慮買LP?
04/29 00:14, 9F
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04/29 00:15, 1年前 , 10F
對 地方的轉播都會鎖 像我就看不了紅襪或賽爾提克
04/29 00:15, 10F
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04/29 00:15, 1年前 , 11F
不論主客場
04/29 00:15, 11F
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04/29 00:15, 1年前 , 12F
不太清楚OTA播放後會不會順帶解禁LP
04/29 00:15, 12F
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04/29 00:16, 1年前 , 13F
抓個錯 第二大段的第二小段 Kevin Durant t打成d了
04/29 00:16, 13F
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04/29 00:19, 1年前 , 14F
阿謝謝@@
04/29 00:19, 14F
※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:20:02
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04/29 00:20, 1年前 , 15F
老闆有錢真好(?)
04/29 00:20, 15F
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04/29 00:21, 1年前 , 16F
有錢跟願意承擔這些損是算是兩回事啦@@
04/29 00:21, 16F
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04/29 00:21, 1年前 , 17F
損失*
04/29 00:21, 17F
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04/29 00:21, 1年前 , 18F
沙佛：說得真好
04/29 00:21, 18F
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04/29 00:27, 1年前 , 19F
遜 中職早就一隊多賣了
04/29 00:27, 19F
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04/29 00:35, 1年前 , 20F
不知道這樣league pass是不是就不會擋鳳凰城IP?
04/29 00:35, 20F
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04/29 00:52, 1年前 , 21F
求對（X 球隊（o
04/29 00:52, 21F
阿謝謝 最近我的自動選字都怪怪的@@ ※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:55:10
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04/29 00:55, 1年前 , 22F
有喔 p+在教的太陽有在學喔
04/29 00:55, 22F
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04/29 00:57, 1年前 , 23F
找阿拉BRO兄弟來看地板嗎？
04/29 00:57, 23F
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04/29 00:58, 1年前 , 24F
球迷可以當免費仔的意思嗎
04/29 00:58, 24F
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04/29 00:59, 1年前 , 25F
只有水星球迷XDDDD
04/29 00:59, 25F
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04/29 00:59, 1年前 , 26F
太陽球迷請付錢
04/29 00:59, 26F
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04/29 01:00, 1年前 , 27F
比較像我們的Clipper Vision那樣 只是我們還在跟
04/29 01:00, 27F
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04/29 01:00, 1年前 , 28F
Bally合作
04/29 01:00, 28F
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04/29 01:00, 1年前 , 29F
我猜啦
04/29 01:00, 29F
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04/29 01:14, 1年前 , 30F
只會有更多球迷跟KD筆戰
04/29 01:14, 30F
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04/29 01:23, 1年前 , 31F
反正簽了瞎妹也是損失上千萬 這數字還好了啦
04/29 01:23, 31F
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04/29 01:25, 1年前 , 32F
免費嗎 哇...
04/29 01:25, 32F
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04/29 01:46, 1年前 , 33F
太佛心了吧 免費收看!!
04/29 01:46, 33F
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04/29 01:51, 1年前 , 34F
少賺點轉播錢 但可以累積更多粉絲 賺更多周邊商品
04/29 01:51, 34F
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04/29 01:52, 1年前 , 35F
的錢 這怎麼感覺很像遊戲包月改免費制XD
04/29 01:52, 35F
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04/29 02:02, 1年前 , 36F
太好了，跟有線電視簽約對當地不裝電視服務的球迷影
04/29 02:02, 36F
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04/29 02:02, 1年前 , 37F
響很大，想看當晚比賽幾乎都會被block out看不到
04/29 02:02, 37F
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04/29 02:03, 1年前 , 38F
對於越來越多不看電視的年輕球迷沒辦法用網路看比賽
04/29 02:03, 38F
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04/29 02:03, 1年前 , 39F
對於收益絕對有很大的負面影響
04/29 02:03, 39F
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04/29 02:13, 1年前 , 40F
沒關係我有買
04/29 02:13, 40F
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04/29 03:05, 1年前 , 41F
還有正文倒數第二段的「鳳凰"程"」
04/29 03:05, 41F
謝謝
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04/29 04:09, 1年前 , 42F
GGer 可以看了
04/29 04:09, 42F
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04/29 07:27, 1年前 , 43F
美國悍將？
04/29 07:27, 43F
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04/29 07:40, 1年前 , 44F
新老闆讚！
04/29 07:40, 44F
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04/29 07:41, 1年前 , 45F
要直接全部放YT免費看嗎 台灣領先全球
04/29 07:41, 45F
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04/29 07:42, 1年前 , 46F
有一天會不會
04/29 07:42, 46F
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04/29 08:11, 1年前 , 47F
太陽老闆又沒差這點錢
04/29 08:11, 47F
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04/29 08:13, 1年前 , 48F
靠廣告費分紅吧？
04/29 08:13, 48F
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04/29 08:36, 1年前 , 49F
現在真的越來越少人看電視了。網路這麼發達 確實該
04/29 08:36, 49F
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04/29 08:36, 1年前 , 50F
變換跑道
04/29 08:36, 50F
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04/29 08:40, 1年前 , 51F
當地有線可以較便宜賣給他們，如果有利還是會買拉
04/29 08:40, 51F
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04/29 08:42, 1年前 , 52F
有點像台灣第四台業者，不允許頻道商又同時賣給網
04/29 08:42, 52F
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04/29 08:42, 1年前 , 53F
路電視業者如mid之類的
04/29 08:42, 53F
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04/29 08:42, 1年前 , 54F
主要也是很多主流媒體集團越來越看衰Cable—福斯撤
04/29 08:42, 54F
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04/29 08:43, 1年前 , 55F
出地方體育台、華納也確定不再繼續 據說連環球NBC
04/29 08:43, 55F
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04/29 08:43, 1年前 , 56F
也考慮減少RSN的持有量
04/29 08:43, 56F
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04/29 09:14, 1年前 , 57F
應該沒人在看電視吧？好幾年沒開過了
04/29 09:14, 57F
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04/29 09:36, 1年前 , 58F
說不定短空長多欸 畢竟是養長期客群
04/29 09:36, 58F
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04/29 09:53, 1年前 , 59F
樓上要講的是短空長多
04/29 09:53, 59F
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04/29 10:56, 1年前 , 60F
認真
04/29 10:56, 60F
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04/29 11:00, 1年前 , 61F
地方的體育電視台破產沒錢 太陽隊才要自己搞串流服
04/29 11:00, 61F
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04/29 11:00, 1年前 , 62F
務
04/29 11:00, 62F
※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 11:33:38
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