Re: [閒聊] 如今的HTC該做些什麼才能脫離Others?
HTC在智慧型手機爆炸性成長的時代,推出了許多使用體驗很差的手機
造就了許多的「我發誓」,以及政治因素讓自己陷入這樣的境地
否則就近期來說,扣除9系列的亂象
近期HTC的高階手機使用體驗是不差的
最常為人詬病的電量,在有快充的情況下,以我自己的角度
電量的缺點是可以被彌補的,但現在大家對HTC的印象就是很差
所以為了吸引消費者,大約有兩點
一是外型,一是價格
偏偏銷量差,營收差,研發自然輸人,外型就難以如同它家廠牌令人驚艷
那就必須從價格著手
偏偏HTC的定價,都是嚇死人的高
有可能是高層以為HTC還有那個品牌價值
也有可能是因為沒有銷量,就難以議價,成本自然壓不下來,價格自然難以壓低
就是一連串的惡性循環,所以要從高階機種讓HTC起死回生是很難的
那換個角度從中階機種著手
要將東西賣出去,就必須從消費者的角度著手
買中階機種的客群大多有以下期望
1.大電量:因為自己非重度使用者,所以會希望不用太常充電
2.拍照不差:會想要看到所謂「高畫素」相機,成像有一定品質
3.操作順暢:這點非常重要,這點是消費者對手機最最直接的體驗感
4.外型:要讓其他人看到能夠不要覺得醜
畢竟如果是老人拿出來,朋友間看到覺得美,這樣的一個宣傳其實是很可怕的
如果HTC要繼續清庫存,出一堆電子_ _,只會造就更多的「我發誓」
所以HTC如果真想要東山再起,就必須靠良好的中階機種拉抬高階機種的銷量
希望HTC能夠認清事實,現在已不是當年,要想競爭,就必須有所妥協
品質不錯的中階手機,薄利多銷搶市佔才是良策
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 122.121.197.166
※ 文章網址: https://www.ptt.cc/bbs/MobileComm/M.1494399729.A.0B4.html
推
05/10 15:03, , 1F
05/10 15:03, 1F
※ 編輯: hsman (122.121.197.166), 05/10/2017 15:03:57
推
05/10 15:05, , 2F
05/10 15:05, 2F
推
05/10 15:05, , 3F
05/10 15:05, 3F
→
05/10 15:05, , 4F
05/10 15:05, 4F
→
05/10 15:05, , 5F
05/10 15:05, 5F
→
05/10 15:06, , 6F
05/10 15:06, 6F
→
05/10 15:07, , 7F
05/10 15:07, 7F
→
05/10 15:07, , 8F
05/10 15:07, 8F
推
05/10 15:08, , 9F
05/10 15:08, 9F
→
05/10 15:08, , 10F
05/10 15:08, 10F
→
05/10 15:08, , 11F
05/10 15:08, 11F
→
05/10 15:09, , 12F
05/10 15:09, 12F
→
05/10 15:10, , 13F
05/10 15:10, 13F
→
05/10 15:10, , 14F
05/10 15:10, 14F
→
05/10 15:11, , 15F
05/10 15:11, 15F
推
05/10 15:12, , 16F
05/10 15:12, 16F
→
05/10 15:12, , 17F
05/10 15:12, 17F
→
05/10 15:12, , 18F
05/10 15:12, 18F
→
05/10 15:13, , 19F
05/10 15:13, 19F
推
05/10 15:16, , 20F
05/10 15:16, 20F
推
05/10 15:17, , 21F
05/10 15:17, 21F
→
05/10 15:17, , 22F
05/10 15:17, 22F
推
05/10 15:18, , 23F
05/10 15:18, 23F
→
05/10 15:20, , 24F
05/10 15:20, 24F
推
05/10 15:20, , 25F
05/10 15:20, 25F
推
05/10 15:23, , 26F
05/10 15:23, 26F
推
05/10 15:24, , 27F
05/10 15:24, 27F
→
05/10 15:24, , 28F
05/10 15:24, 28F
→
05/10 15:24, , 29F
05/10 15:24, 29F
→
05/10 15:24, , 30F
05/10 15:24, 30F
→
05/10 15:25, , 31F
05/10 15:25, 31F
推
05/10 15:26, , 32F
05/10 15:26, 32F
→
05/10 15:26, , 33F
05/10 15:26, 33F
→
05/10 15:26, , 34F
05/10 15:26, 34F
推
05/10 15:29, , 35F
05/10 15:29, 35F
→
05/10 15:29, , 36F
05/10 15:29, 36F
→
05/10 15:29, , 37F
05/10 15:29, 37F
→
05/10 15:29, , 38F
05/10 15:29, 38F
還有 35 則推文
還有 2 段內文
推
05/10 16:29, , 74F
05/10 16:29, 74F
推
05/10 16:32, , 75F
05/10 16:32, 75F
推
05/10 16:43, , 76F
05/10 16:43, 76F
→
05/10 16:43, , 77F
05/10 16:43, 77F
→
05/10 16:52, , 78F
05/10 16:52, 78F
→
05/10 16:52, , 79F
05/10 16:52, 79F
推
05/10 17:07, , 80F
05/10 17:07, 80F
→
05/10 17:08, , 81F
05/10 17:08, 81F
→
05/10 17:09, , 82F
05/10 17:09, 82F
→
05/10 17:15, , 83F
05/10 17:15, 83F
→
05/10 17:15, , 84F
05/10 17:15, 84F
→
05/10 17:16, , 85F
05/10 17:16, 85F
推
05/10 17:16, , 86F
05/10 17:16, 86F
→
05/10 17:16, , 87F
05/10 17:16, 87F
→
05/10 17:16, , 88F
05/10 17:16, 88F
→
05/10 17:17, , 89F
05/10 17:17, 89F
→
05/10 17:17, , 90F
05/10 17:17, 90F
→
05/10 17:18, , 91F
05/10 17:18, 91F
→
05/10 17:18, , 92F
05/10 17:18, 92F
推
05/10 17:47, , 93F
05/10 17:47, 93F
→
05/10 17:47, , 94F
05/10 17:47, 94F
噓
05/10 18:06, , 95F
05/10 18:06, 95F
推
05/10 18:07, , 96F
05/10 18:07, 96F
推
05/10 18:11, , 97F
05/10 18:11, 97F
→
05/10 18:11, , 98F
05/10 18:11, 98F
→
05/10 18:19, , 99F
05/10 18:19, 99F
→
05/10 18:19, , 100F
05/10 18:19, 100F
推
05/10 18:20, , 101F
05/10 18:20, 101F
→
05/10 18:20, , 102F
05/10 18:20, 102F
推
05/10 18:31, , 103F
05/10 18:31, 103F
推
05/10 18:33, , 104F
05/10 18:33, 104F
→
05/10 23:03, , 105F
05/10 23:03, 105F
→
05/10 23:04, , 106F
05/10 23:04, 106F
推
05/10 23:47, , 107F
05/10 23:47, 107F
→
05/11 00:19, , 108F
05/11 00:19, 108F
→
05/11 00:19, , 109F
05/11 00:19, 109F
噓
05/11 01:18, , 110F
05/11 01:18, 110F
→
05/11 01:18, , 111F
05/11 01:18, 111F
推
05/11 01:19, , 112F
05/11 01:19, 112F
→
05/11 01:19, , 113F
05/11 01:19, 113F
討論串 (同標題文章)
完整討論串 (本文為第 2 之 10 篇):