[新聞] 好市多CP值最高的是它?總裁:買了賺回幾年會費消失
好市多CP值最高的是它?總裁:買了賺回幾年會費
http://news.ltn.com.tw/news/life/breakingnews/2139186 自冉
由於美式賣場好市多(Costco)每年都會收取會費,很多會員因此想
藉購物將會費省回來。好市多亞太區總裁張嗣漢就透露,其實會員只
要買一台電視,就能把好幾年的會員費賺回來。
綜合報導指出,張嗣漢說,好市多和其他零售業最大不同在於商品只
賣給會員,而且會員每年都要付會員費,賣場因此必須為會員創造夠
大的價值,讓會員享受到的折扣比付出的會員費多更多。他說好市多
有些商品的毛利率幾乎趨近零,而電視類電子產品的利潤也從原本的
12%縮減至2到4%,「會員只要買一台電視,就能把好幾年的會員費賺
回來了。」
張嗣漢表示,好市多的會員制來說與其說是一種買賣關係,不如說是
建立在顧客信任和企業承諾上的互動關係。當企業在銷售上讓利給消
費者、為他們創造更大價值時,消費者很快就會發現成為會員划得來
、願意加入,也讓企業有足夠獲利營運下去。
各位覺得呢?
您買的商品當中CP值最高的是哪樣?
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