[新聞] 5萬有找!光陽再推業界最低價 125機車平
光陽、山葉、三陽等三大機車廠衝刺年度業績目標,第4季不約而同聚焦市場規模最大的
平價款125cc速克達。台灣山葉全新國民速克達「勁豪125」全面降價4,000元狂搶市占,
三陽急推GT Super 2全新訂價5.05萬元反擊。
龍頭光陽殺更大,不惜打破業界「停推5萬元以下低價125機車」的默契,宣布推出業績最
低價的4.98萬元GP125車款,強力捍衛125cc機車王座。
9月一結束農曆民俗月,8月緩交的訂單全數出籠,機車掛牌數爆增。根據車商透露,在多
款新車問世,及大專院校開學季學子購車潮的推波下,9月上半月機車新領牌總數已突破6
萬輛,儘管9月最後一周有颱風攪局,但業者還是看好全月機車總銷可超越6月創下的8.36
萬輛成績,改寫歷史單月新高紀錄。
但三大機車廠間的125cc機車銷售戰卻是暗潮洶湧,尤其機車舊換新補助政策刺激市場效
益逐月遞減,加上各家業者都有達成年度銷量、市占率目標的壓力,誰都不想在市場占比
最高的125cc機車銷售戰中敗下陣,也讓市場競爭增溫。
台灣山葉在7月底上市全新入門125cc速克達-勁豪125,8月收到立竿見影的成效,在試乘
車陸續進駐全台經銷商,舉辦大型試乘會造勢下,讓山葉在125cc機車市占率超車至第一
,9月繼續施壓,促使光陽、三陽強勢反擊。
三陽先在本(9)月中,針對原價5.18萬元的GT Super 2鼓剎車款,宣布以5.05萬元優惠
價促銷。不過三陽強調,此舉並非降價,而是將原先含領牌稅費的成本去除,「換個數字
」讓訂價看起來更親民。
光陽昨(26)日也宣布,推出訂價4.98萬元的「新GP125質感風」車款(鼓剎版),不僅
殺至業界最低價,還加贈一年3萬元失竊險,震撼業界。
光陽主管承認,相隔近1年後,再次操作5萬元有找的經濟款125速克達,目的就是捍衛市
占、衝刺第4季機車銷售業績。尤其外銷出貨旺季告一段落後,騰出較多產能可以應付國
內經濟款機車的供應需求,加上對手動作頻頻,「光陽確實也該表態了!」
https://goo.gl/2D01lc
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※ 編輯: moylin (39.9.90.211), 09/27/2016 11:00:20
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