[新聞] 法官判決蘋果需放寬App Store的政策

看板Stock作者 (賽非茵)時間2年前 (2021/09/10 23:55), 2年前編輯推噓38(46推 8噓 64→)
留言118則, 58人參與, 2年前最新討論串1/2 (看更多)
原文標題： Apple can no longer force developers to use in-app purchasing, judge rules in Epic Games case 原文連結： https://www.cnbc.com/2021/09/10/epic-games-v-apple-judge-reaches-decision-.html 發布時間： PUBLISHED FRI, SEP 10 202111:36 AM EDTUPDATED MOMENTS AGO 原文內容： KEY POINTS -Judge Yvonne Gonzalez Rogers handed down a decision in a closely-watched trial between Apple and Epic Games on Friday. -Rogers issued an injunction that said that Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing. -Apple won on 9 of 10 counts but will be forced to change its App Store policies and loosen its grip over in-app purchases. Judge Yvonne Gonzalez Rogers handed down a decision in a closely-watched trial between Apple and Epic Games on Friday. Rogers ordered an injunction that said that Apple will no longer be allowed to prohibit developers from providing links or other communications that direct users away from Apple in-app purchasing, of which it takes 15% to 30% of gross sales. The injunction addresses a longstanding developer complaint and suggests the possibility that developers could direct their uses to their website to subscribe or purchase digital content, hurting Apple’s App Store sales. The decision concludes the first part of the battle between the two companies over Apple’s App Store policies and whether they stifle competition. Apple won on 9 of 10 counts but will be forced to change its App Store policies and loosen its grip over in-app purchases. Apple stock dropped 2% in trading on Friday. The trial took place in Oakland, California in May, and included both company CEOs testifying in open court. People familiar with the trial previously told CNBC that both sides expected the decision to be appealed regardless of what it was. Since the trial ended but before the decision was handed down, Apple has made several changes to mollify critics, some as part of settlements with other app developers, including relaxing some rules about emailing customers to encourage them to make off-app purchases and allowing some links in apps. Rogers wrote in the decision that she disagreed with both Apple and Epic Games over the framing of the market Apple allegedly dominates. Rogers found that it was “digital mobile gaming transactions,” not control over App Store apps, as Epic Games had alleged, nor was it all video games, as Apple had claimed. Epic Games is among the most prominent companies to challenge Apple’s control of its iPhone App Store, which has strict rules about what is allowed and not, and requires many software developers to use in in-app payment system, which takes between 15% to 30% of each transaction. Epic’s most popular game is Fortnite, which makes money when players buy V-bucks, or the in-game currency to buy costumes and other cosmetic changes. Epic wasn’t seeking money from Apple— instead, it wanted to be allowed to install its own app store on iPhones, which would allow it to bypass Apple’s cut, and impose its own fees on games it distributed. Epic Games CEO Tim Sweeney had chafed against Apple’s in-app purchase rules as early as 2015, according to court filings and exhibits. But the public clash between the two companies started in earnest in August 2020, when Epic implemented a plan to challenge Apple called “Project Liberty,” according to court filings. Epic Games updated Fortnite on its servers to reduce the price of its in-game currency by 20% if players bought directly from the company, bypassing Apple’ s take, and violating Apple’s rules on steering users away from its in-app payments. Apple removed Fortnite from the App Store, meaning that new users could not download it and that it would eventually stop working on iPhones because the app could not be updated. As it planned, Epic then filed a lawsuit that culminated in May’s trial. At the trial, Apple CEO Tim Cook testified on one of the last days, and faced pointed questioning from Judge Rogers over its restrictions on steering users to make purchases off-app, “It doesn’t seem to me that you feel any pressure or competition to actually change the manner in which you act to address the concerns of developers,” Rogers said. Epic Games also sued Google over its control of the Play Store for Android phones. That case has not yet gone to trial. 心得/評論： ※必需填寫滿20字 這一個政策正反兩極 支持的人覺得你不想被賺就不要來賺錢啊 反對的人認為蘋果藉由數位壟斷壓迫開發商配合 大家覺得如何? 1)蘋果受委屈了 2)蘋果才沒有輸 3)機構趁發表會壓價吃貨 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.160.89.231 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/Stock/M.1631289349.A.4E7.html ※ 編輯: Severine (118.160.89.231 臺灣), 09/10/2021 23:57:01
推
09/10 23:58, 2年前 , 1F
蘋果就土匪啊 收30%手續費...
09/10 23:58, 1F
我覺得有趣的是最近一些面向消費者的SaaS類股都蠻挺的 應該有人已經預測到這結果 (ex:SPOT) ※ 編輯: Severine (118.160.89.231 臺灣), 09/10/2021 23:59:16 ※ 編輯: Severine (118.160.89.231 臺灣), 09/10/2021 23:59:59
噓
09/10 23:59, 2年前 , 2F
好像蘋果開發Os都不用成本一樣
09/10 23:59, 2F
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09/10 23:59, 2年前 , 3F
NETFLIX應該很爽
09/10 23:59, 3F
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09/11 00:01, 2年前 , 4F
壓價啦哪次不壓價
09/11 00:01, 4F
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09/11 00:03, 2年前 , 5F
彎腰撿鑽石，下次要遇到apple崩3%都不知何年何月
09/11 00:03, 5F
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09/11 00:03, 2年前 , 6F
完蛋 供應商又要被壓榨了
09/11 00:03, 6F
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09/11 00:03, 2年前 , 7F
蘋果開發要錢沒錯，但是利用壟斷賺了太多超額利潤
09/11 00:03, 7F
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09/11 00:03, 2年前 , 8F
aapl跳水中
09/11 00:03, 8F
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09/11 00:04, 2年前 , 9F
要不然股價怎麼會一直漲
09/11 00:04, 9F
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09/11 00:04, 2年前 , 10F
其實看起來跌不少 但也只是跌掉幾天漲幅而已
09/11 00:04, 10F
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09/11 00:04, 2年前 , 11F
我看一堆手遊也是 靠著抽卡機制賺了一堆超額利潤啊
09/11 00:04, 11F
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09/11 00:05, 2年前 , 12F
這倒是真的 錢錢都被廢物遊戲賺走了QQ
09/11 00:05, 12F
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09/11 00:06, 2年前 , 13F
現實就是Apple不收手續費， App的開發商也不會降價
09/11 00:06, 13F
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09/11 00:06, 2年前 , 14F
賣遊戲的哪個不是超額利潤 都是數位資料而已
09/11 00:06, 14F
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09/11 00:07, 2年前 , 15F
好玩的數位資料好 換皮的數位垃圾多
09/11 00:07, 15F
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09/11 00:08, 2年前 , 16F
*少
09/11 00:08, 16F
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09/11 00:09, 2年前 , 17F
是啊，那開發iOS要講求各種平衡，還要講求效能、相
09/11 00:09, 17F
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09/11 00:09, 2年前 , 18F
容性，不是比手遊更應該賺得多…
09/11 00:09, 18F
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09/11 00:09, 2年前 , 19F
賣個組合包要一兩千台幣…一堆人也是花幾百萬買帳號
09/11 00:09, 19F
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09/11 00:10, 2年前 , 20F
把蘋果空回50
09/11 00:10, 20F
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09/11 00:10, 2年前 , 21F
至少我是希望Apple賺得比那些免洗的遊戲商還多啦。
09/11 00:10, 21F
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09/11 00:10, 2年前 , 22F
至少他會出比較順的手機，然後股價會上漲
09/11 00:10, 22F
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09/11 00:14, 2年前 , 23F
難得有利空 期權賣起來賺
09/11 00:14, 23F
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09/11 00:15, 2年前 , 24F
還在吹蘋果系統比較順就知道又一位史前朋友XD
09/11 00:15, 24F
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09/11 00:16, 2年前 , 25F
某人搞不清楚狀況，現在是蘋果利用他的壟斷地位強制
09/11 00:16, 25F
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09/11 00:16, 2年前 , 26F
收取30%手續費，又不准別人加入來競爭，要是蘋果真
09/11 00:16, 26F
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09/11 00:16, 2年前 , 27F
這不就代表因為遊戲課金問題被下架的遊戲，未來要
09/11 00:16, 27F
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09/11 00:16, 2年前 , 28F
上架了？
09/11 00:16, 28F
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09/11 00:17, 2年前 , 29F
的有本事開放讓別人來競爭，又可以讓人甘願付30%再
09/11 00:17, 29F
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09/11 00:17, 2年前 , 30F
來說
09/11 00:17, 30F
噓
09/11 00:17, 2年前 , 31F
ios？幹我買手機不就含ios費用了
09/11 00:17, 31F
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09/11 00:18, 2年前 , 32F
不然買空機自己安裝os膩
09/11 00:18, 32F
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09/11 00:20, 2年前 , 33F
開發商造反啦
09/11 00:20, 33F
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09/11 00:23, 2年前 , 34F
反壟斷早該對apple store出手了
09/11 00:23, 34F
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09/11 00:23, 2年前 , 35F
這邊風向蠻有趣的 最常聽到的都是說:不爽不要賺
09/11 00:23, 35F
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09/11 00:24, 2年前 , 36F
樓上某人是在講三小？作業系統要什麼平衡？論相容性
09/11 00:24, 36F
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09/11 00:24, 2年前 , 37F
，iOS要相容的東西會比Windows多嗎？
09/11 00:24, 37F
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09/11 00:25, 2年前 , 38F
app收入佔不多吧…
09/11 00:25, 38F
還有 40 則推文
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09/11 01:51, 2年前 , 79F
跟韓國判的一樣 開放第三方支付
09/11 01:51, 79F
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09/11 02:00, 2年前 , 80F
垃圾蘋果快點倒一倒 流氓企業
09/11 02:00, 80F
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09/11 02:38, 2年前 , 81F
呵呵 不然你自己出手機給客戶啊
09/11 02:38, 81F
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09/11 05:24, 2年前 , 82F
可是以前windows綁ie瀏覽器被告就輸惹qq
09/11 05:24, 82F
噓
09/11 05:50, 2年前 , 83F
服務營收占比不大 看起來就是機構配合消息殺期權
09/11 05:50, 83F
噓
09/11 06:10, 2年前 , 84F
怎麼一堆安卓粉狂黑蘋果？可悲
09/11 06:10, 84F
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09/11 06:10, 2年前 , 85F
安卓爛是事實 又爛又醜
09/11 06:10, 85F
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09/11 06:23, 2年前 , 86F
我有在玩手遊的人，我下一隻手機不會想買蘋果了，
09/11 06:23, 86F
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09/11 06:23, 2年前 , 87F
超盤、又沒有折扣，坑死了
09/11 06:23, 87F
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09/11 06:38, 2年前 , 88F
服務營收佔比不大，但它是獲利成長主要來源
09/11 06:38, 88F
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09/11 07:03, 2年前 , 89F
為了幾毛錢 還敢用蘋果？小米比較適合蘋果黑
09/11 07:03, 89F
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09/11 07:41, 2年前 , 90F
賣場都抽你100%～160% 也沒看人抗議
09/11 07:41, 90F
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09/11 08:09, 2年前 , 91F
抽30%本來就是吸血
09/11 08:09, 91F
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09/11 08:14, 2年前 , 92F
個人是認同蘋果自己的說法啦
09/11 08:14, 92F
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09/11 08:14, 2年前 , 93F
蘋果手機市佔才多少…
09/11 08:14, 93F
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09/11 08:15, 2年前 , 94F
也沒有禁止開發者去其他平台 是開發者自己要來啊
09/11 08:15, 94F
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09/11 08:31, 2年前 , 95F
蘋果股價就靠這個穩定獲利，巴菲特也是用這個估價
09/11 08:31, 95F
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09/11 08:32, 2年前 , 96F
蘋果市佔率4-50%，比較可能是google也被拖下水
09/11 08:32, 96F
推
09/11 08:33, 2年前 , 97F
早上手癢撿了10股壓壓驚
09/11 08:33, 97F
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09/11 08:34, 2年前 , 98F
說手遊沒有折扣要用安卓才笑死,一般代儲折扣更多
09/11 08:34, 98F
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09/11 08:34, 2年前 , 99F
怎麼會想用google儲值
09/11 08:34, 99F
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09/11 08:36, 2年前 , 100F
不要說甚麼怕黑心代儲,你還活在五年前喔
09/11 08:36, 100F
推
09/11 08:39, 2年前 , 101F
據說這案子很多公司高層都有出庭作證？
09/11 08:39, 101F
推
09/11 08:41, 2年前 , 102F
還有人說window綁IE輸了? 平行世界喔
09/11 08:41, 102F
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09/11 08:42, 2年前 , 103F
你window10照樣綁阿,當初案子最後和解微軟大勝
09/11 08:42, 103F
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09/11 09:06, 2年前 , 104F
爽~
09/11 09:06, 104F
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09/11 09:42, 2年前 , 105F
Apple SVP說很開心這個結果欸 ePIC繼續吃屎嗎
09/11 09:42, 105F
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09/11 09:44, 2年前 , 106F
ePIC還自己為衛道人士 笑死人 連消費者都代表了
09/11 09:44, 106F
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09/11 10:08, 2年前 , 107F
Steam也是抽3成阿
09/11 10:08, 107F
推
09/11 10:09, 2年前 , 108F
別人開店 你在店裡賣東西的概念
09/11 10:09, 108F
噓
09/11 10:20, 2年前 , 109F
蘋果連飲料贈品都沒有儲值欄位 還要開安卓版才能輸
09/11 10:20, 109F
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09/11 10:20, 2年前 , 110F
入序號 係賀
09/11 10:20, 110F
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09/11 10:20, 2年前 , 111F
等5G成熟就要跳索尼了
09/11 10:20, 111F
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09/11 10:40, 2年前 , 112F
完了 超級鬼故事
09/11 10:40, 112F
推
09/11 10:50, 2年前 , 113F
笑死 什麼不跳 跳手機最垃圾的SONY
09/11 10:50, 113F
推
09/11 20:35, 2年前 , 114F
沒打手遊，看不懂樓上各位大神在吵什麼XDD
09/11 20:35, 114F
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09/12 21:45, 2年前 , 115F
蘋果的退費機制超好用服務好，不想多花用android
09/12 21:45, 115F
推
09/13 08:22, 2年前 , 116F
很好的YT分析。對蘋果影響不大。但對很多app開發商
09/13 08:22, 116F
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09/13 08:22, 2年前 , 117F
可能是利多。
09/13 08:22, 117F
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09/13 08:22, 2年前 , 118F
09/13 08:22, 118F
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文章代碼(AID): #1XEu05Jd (Stock)