[新聞] 急為虧損事業止血,傳三星將退出日本手機市場已回收
http://technews.tw/2015/02/11/samsung-considers-to-withdraw-smartphone-business-from-japan/
急為虧損事業止血,傳三星將退出日本手機市場
2014 年 10 月,韓國三星電子(Samsung Electronics)選擇在日本首發智
慧型手機 Galaxy Note Edge,試圖提高日本手機市場佔有率,結果慘遭蘋果
iPhone 新機打敗,市佔率更跌出前五名,讓三星期望落空。現有消息指出,
三星打算退出日本手機市場,為不斷虧損的手機事業止血。
根 據韓國媒體《BusinessKorea》報導,三星在日本推出 Galaxy Note Edge
後,四個月以來只售出數萬台,市佔率從 17% 跌至 4%,僅居第六名,並
未對日本市場產生太大影響力。蘋果則是以市佔率 51 % 躍居日本手機市場
龍頭寶座,主要是因為 iPhone 6 和 iPhone 6 Plus 大受消費族群青睞所致
,接著由市佔 17 % 的索尼(Sony)居次。
日本消費者大多傾向於購買日本製造 的商品,也因此國外企業想打進日本市
場其實並不容易。不過,蘋果在日本表現強勁,成功創造了高成長率,反觀
三星表現就沒那麼理想而陷入苦戰。先前日經曾報 導,三星為了提升開發和
生產效率,計劃調整智慧型手機策略,2015 年上市的機型數量,預計將比
2014 年減少約三成。
三星在 2007 年就因電視產品在日本銷售不佳,而將電視業務撤出日本市場
。現又傳出有三星內部人士透露,三星可能退出日本手機市場的消息。儘管
尚未獲得官方證實,三星未來決策與走向將持續受到關注。
心得:
其實三星在日本幾乎是不用混了,雖然是全球前幾大的消費市場,但是三星
手機在日本一直都處於乏人問津的狀態,況且現在三星在各地獲利與出貨都
嚴重下滑,收掉本來就沒什麼市場的日本也是很合情合理的。
只是難道以後三星遇到挫折都要每次逃跑嗎,這樣接下來可能要撤出很多市
場喔XD
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※ 編輯: Rigaudon (140.114.47.203), 02/11/2015 16:51:25
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