[情報] 龍困淺灘,Veyron滯銷對公司帶來巨大傷害
遙想當初2006年Bugatti Veyron發表時以驚人的極速震驚了世界,但在8年後的今天,滯
銷以及史上最賠錢車款之一,卻成為Bugatti Veyron的關鍵標籤。
最早Bugatti計劃打造300輛Veyron coupe,之後又追加推出150輛 Veyron敞篷版本。一般
而言這類超級跑車是先接單再生產,或許是Bugatti對限量策略很有信心,總而言之根據
彭博社的最新消息,目前仍有40輛Bugatti Veyron停放在展間等待主人,換算金額大約是
8千5百萬美金、25.5億新台幣的生產成本在產品上市8年後仍沒有轉換成任何收入。為了
促銷,Bugatti正在規劃讓潛在買主有機會在道路或封閉機場的跑道上親身體驗Bugatti
Veyron的極速快感。
而對Bugatti來說最糟的或許還不是Bugatti Veyron的滯銷,而是後繼車款目前仍無著落,
Bugatti在北美的銷售主管向彭博社透露,即便在Bugatti Veyron全數售罄後,他也不
認為Bugatti Veyron的後繼車款能在數年內發表。
我想這說明了一項錯誤的決策能夠對公司帶來非常巨大且深遠的傷害吧。
http://www.iscar.tw/index.php/news/global/24456-bugattiveyronstockpill
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※ 編輯: Santander 來自: 220.133.235.168 (02/15 00:51)
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