[新聞] Epic:我們讓業界變得更好,但玩家看不到
https://www.gamesindustry.biz/articles/2019-03-22-sweeney-epic-games-store-is-making-the-industry-better-but-gamers-dont-see-that
Epic Games Store is making the industry better but 「gamers don't see that」
Epic商店讓業界更美好了,但是玩家卻看不到這點
"A critical challenge from the beginning has been looking at projects on
Steam and asking how we can achieve those levels of success on our store," he
says. "Metro Exodus far exceeded even Steam projections in sales, and this
really proves that it's about the games, not about the stores."
地鐵的表現遠超預期,屌打Steam,證明了大家是在玩遊戲而不是玩平台。
But for some in the PC gaming community, it is very much about the stores.
Metro Exodus' exclusivity deal provoked the ire of devoted Steam fans, who
have complained and even resorted to the usual tactic of review bombing the
previous Metro games on Valve's store.
It's not the only example, either. Snapshot Games was also criticised for
making its upcoming strategy game Phoenix Point temporarily exclusive to the
Epic Games Store.
地鐵和鳳凰點獨佔讓玩家很生氣。
When asked for his take on these reactions, Sweeney reiterated the aim of the
Epic Games Store is, "breaking the 70/30 stranglehold that's pervaded the
industry for more than a decade," and that its methods in doing so were never
going to please everyone.
他們的目標是要破壞延續超過十年的73分成業界規則,
只是實行的方法無法討好所有人。
"Changing the way that games are sold is a big disruption to everybody," he
says. "I understand that -- I've personally unsubscribed from Netflix twice
as their selections of movies changed. But this is a necessary step forward
for the games industry if we want to enable developers to invest in building
better games, and if we want the savings to ultimately be passed on to gamers
in the form of better prices.
雖然改變很不方便,但是這樣才能讓開發者有更多錢作好遊戲、壓低售價讓玩家省錢。
"Ultimately, this is about making the industry a better place, starting with
the terms available for developers. I understand gamers don't see that. They
don't see the hardship of making a payroll and seeing the store suck out 30%
of the revenue from it. It can be jarring to see the industry is changing in
ways that are typically invisible to us as gamers."
業界最終會因此而更美好,而這會先發從開發者開始。
我知道玩家都看不到這點,他們都不知道發薪水還有從30%的吸血中獲利有多難。
業界的改變玩家通常都看不到,所以當然會受到刺激。
It's worth noting these exclusives aren't technically exclusive any more,
with Epic partnering with Humble Bundle to enable all games to be sold on the
Humble Store as well. Sweeney says Epic is also open to, "working with other
highly reputable stores to enable more options as well," although this is
unlikely to instantly quell the frustration that has been growing among
certain Steam users over the past few months.
Epic開放從HB買序號,所以不是真的獨佔,也會跟其他名聲好的商店合作。
The CEO adds: "It's important for game developers to hold strong and
sometimes be willing to go through criticism as we do things that are
necessary for the industry."
遊戲開發者要堅強,要挺住批評,我們作的事對業界是有必要的。
With such strong support from developers and publishers after the first three
months, Epic Games is confident it can win over more partners -- even those,
like Electronic Arts, who are trying to establish their own stores.
有很多開發商和發行商朋友力挺,Epic也有自信說服包括EA這樣自有店面的發行商。
"The key for them is they want a direct relationship with their customers and
a fair share of the revenue from their games," Sweeney says. "They build
their own ecosystems because they felt they weren't getting the deal they
deserved on Steam.
好朋友們都對Steam抽成不滿意,想要合理的分成。
"The world deserves lots of stores. It's all very healthy for the industry to
see lots of competition on lots of different fronts. Just look at all the
gamers who installed Origins for the first time to play Apex Legends, all the
Korean gamers who probably installed Steam for the first time to play
PlayerUnknown's Battlegrounds. Great games drive stores."
世界上應該要有更多的商店,業界有不同商店競爭才會健康。是好遊戲在驅動商店。
It turns out free games also drive stores, as Epic announced its first free
offering -- Unknown Worlds' Subnautica -- was downloaded more than 4.5
million times during the two-week promotion, and Monomi Park's Slime Rancher
is currently on track to beat it.
Epic送的深海迷航超過450萬套,史萊姆牧場更將會超過它。
"The free games have been a huge success, much bigger than expected," says
Sweeney. "We've gone around working with game developers and paid them for
the opportunity to release their games for free for two weeks. That's brought
in a huge number of new gamers.
付錢買遊戲來送比預期的更成功,吸引了大量新玩家。
"The wonderful thing is we're bringing in new gamers to the Epic Games Store
more economically than we would if we paid Facebook or Google for ads.
Instead of ads, free games are driving the store forward."
送遊戲比買臉書谷歌廣告更省錢,免費遊戲讓商店成長。
Sweeney is keen to get as many titles onto the Epic Games Store as possible,
but this ambition is still tempered by the desire to offer a high-quality
catalogue. Given the recent controversy over visual novel Rape Day and
Valve's slow response, the Epic CEO is quick to assure such a title will
never appear on his store.
遊戲越多越好但是只收好的,像強姦日這種Epic才不收。
"We are going to maintain a reasonable quality standard for games," he says.
"It'll be open to games of all sizes, but not the junky asset flips or shock
controversy games that are built just to make noise. PC is an open platform;
there are lots of stores, so I don't feel like any particular store has a
moral obligation to carry low quality or highly controversial projects."
我們只要優質遊戲,不要垃圾換皮或引戰遊戲,糞Game或者想引戰的自己去別家上架。
Does this mean the Epic Games Store will have a greater focus on curation
than Valve's marketplace, with more effort placed on monitoring what
developers submit?
"Absolutely," Sweeney concludes. "This needs to be a human process that takes
quality into account so the customers can trust us to supply good games."
會比Steam更重視審查,過程採用人工來確保能提供優質遊戲給玩家。
--
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※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1553259008.A.493.html
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