[新聞] 龍頭地位被屌打?網友激推全家超越了...小7霸氣這樣回!
龍頭地位被屌打?網友激推全家超越了...小7霸氣這樣回!
記者曾婉婷/台北報導
小7超商霸主地位不在?近來有不少網友認為,全家這幾年進步很多,不論鮮食還是集點
行銷手法等,都有逐漸超越小7的趨勢。對此,統一超商今(14日)舉辦2017春季媒體茶
會時,總經理陳瑞堂霸氣回應,只相信全民公投結果,意思為消費者到門市投鈔票,還是
得看實際業績成長而定。
統一超商去年營收、獲利、股利同步攀高,創下三高紀錄,整體合併營收為2,153.6億元
,較2015年成長4.8%,歸屬於母公司稅後淨利為98.4億元,較2015年成長19.4%,每股盈
餘9.46元。陳瑞堂指出,即使去年外在環境不是很好,但在持續基本功的優化下,仍達到
不錯的績效。
而成長動能關鍵可分為無形及有形力量。陳瑞堂說,無形力量分成三方面,包含單店營運
實力提升,以及團隊合作提升戰力,和加盟制度優化、分潤比提升1%等,讓加盟主做越多
、賺越多;至於有形力量則有四個面向,像是不斷升級特色門市、擴展特色商品、物流能
量提升、系統優化等,包括鮮食、自有品牌、咖啡,都將繼續推出差異化商品與服務。
目前統一超商在全台門市約有5100家,而去年只淨增79家門市,但營業額卻增加了67億,
整體營收為1400億元,淨利達115億,其成長關鍵靠的就是單店業績。陳瑞堂指出,統一
超商這幾年的展店策略不追求量,反而較重視單店業績成長,單日平均營業額較2008年低
點的5萬元相比,已增長至7萬元,增幅達4成,獲利逐年提升。
雖然統一超商是連鎖經營,但陳瑞堂希望能各自精彩,除了持續以一店一特色與大型店發
展,預計今年再開160家特色店外,同時也期許加盟夥伴們思維進化,像是培養各式達人
,不僅提升個人產值也能推升產品附加價值。
對於最近有網友討論全家快超越小7的超商霸主地位,陳瑞堂認為若每天業績都在成長,
其實代表就是獲得消費者支持,這樣的大數據會比網路說法更有說服力。另外,針對網友
質疑統一超商推新產品其實卻變相漲價,他則表示,物價溫和上漲才能帶動國民所得提升
,否則企業沒獲利要如何幫員工加薪,認為國民需更理性看待物價波動。
https://goo.gl/z4PCj3
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 125.230.123.108
※ 文章網址: https://www.ptt.cc/bbs/CVS/M.1489508292.A.C54.html
→
03/15 00:21, , 1F
03/15 00:21, 1F
→
03/15 00:29, , 2F
03/15 00:29, 2F
→
03/15 00:32, , 3F
03/15 00:32, 3F
推
03/15 00:32, , 4F
03/15 00:32, 4F
→
03/15 00:33, , 5F
03/15 00:33, 5F
推
03/15 00:38, , 6F
03/15 00:38, 6F
推
03/15 00:42, , 7F
03/15 00:42, 7F
→
03/15 00:42, , 8F
03/15 00:42, 8F
→
03/15 00:49, , 9F
03/15 00:49, 9F
推
03/15 00:50, , 10F
03/15 00:50, 10F
→
03/15 00:54, , 11F
03/15 00:54, 11F
→
03/15 01:09, , 12F
03/15 01:09, 12F
推
03/15 01:54, , 13F
03/15 01:54, 13F
推
03/15 02:20, , 14F
03/15 02:20, 14F
推
03/15 03:23, , 15F
03/15 03:23, 15F
推
03/15 03:24, , 16F
03/15 03:24, 16F
推
03/15 04:52, , 17F
03/15 04:52, 17F
推
03/15 04:52, , 18F
03/15 04:52, 18F
推
03/15 04:54, , 19F
03/15 04:54, 19F
推
03/15 06:11, , 20F
03/15 06:11, 20F
推
03/15 06:27, , 21F
03/15 06:27, 21F
推
03/15 06:42, , 22F
03/15 06:42, 22F
推
03/15 06:47, , 23F
03/15 06:47, 23F
→
03/15 06:47, , 24F
03/15 06:47, 24F
→
03/15 07:20, , 25F
03/15 07:20, 25F
推
03/15 08:17, , 26F
03/15 08:17, 26F
→
03/15 08:17, , 27F
03/15 08:17, 27F
→
03/15 08:36, , 28F
03/15 08:36, 28F
推
03/15 08:43, , 29F
03/15 08:43, 29F
推
03/15 08:52, , 30F
03/15 08:52, 30F
→
03/15 08:54, , 31F
03/15 08:54, 31F
推
03/15 08:56, , 32F
03/15 08:56, 32F
→
03/15 08:57, , 33F
03/15 08:57, 33F
推
03/15 09:01, , 34F
03/15 09:01, 34F
→
03/15 09:02, , 35F
03/15 09:02, 35F
推
03/15 09:21, , 36F
03/15 09:21, 36F
→
03/15 09:21, , 37F
03/15 09:21, 37F
推
03/15 09:41, , 38F
03/15 09:41, 38F
推
03/15 09:53, , 39F
03/15 09:53, 39F
推
03/15 09:57, , 40F
03/15 09:57, 40F
推
03/15 10:11, , 41F
03/15 10:11, 41F
→
03/15 10:24, , 42F
03/15 10:24, 42F
推
03/15 10:25, , 43F
03/15 10:25, 43F
推
03/15 10:51, , 44F
03/15 10:51, 44F
推
03/15 11:12, , 45F
03/15 11:12, 45F
推
03/15 11:33, , 46F
03/15 11:33, 46F
→
03/15 11:33, , 47F
03/15 11:33, 47F
→
03/15 11:33, , 48F
03/15 11:33, 48F
→
03/15 11:34, , 49F
03/15 11:34, 49F
推
03/15 11:49, , 50F
03/15 11:49, 50F
→
03/15 11:49, , 51F
03/15 11:49, 51F
推
03/15 11:54, , 52F
03/15 11:54, 52F
→
03/15 11:54, , 53F
03/15 11:54, 53F
→
03/15 12:03, , 54F
03/15 12:03, 54F
→
03/15 12:03, , 55F
03/15 12:03, 55F
→
03/15 12:04, , 56F
03/15 12:04, 56F
推
03/15 12:10, , 57F
03/15 12:10, 57F
推
03/15 12:13, , 58F
03/15 12:13, 58F
推
03/15 13:31, , 59F
03/15 13:31, 59F
→
03/15 13:32, , 60F
03/15 13:32, 60F
→
03/15 16:51, , 61F
03/15 16:51, 61F
→
03/15 16:52, , 62F
03/15 16:52, 62F
推
03/15 18:16, , 63F
03/15 18:16, 63F
推
03/15 18:29, , 64F
03/15 18:29, 64F
→
03/15 18:29, , 65F
03/15 18:29, 65F
→
03/15 18:29, , 66F
03/15 18:29, 66F
推
03/15 19:20, , 67F
03/15 19:20, 67F
→
03/15 19:27, , 68F
03/15 19:27, 68F
→
03/15 19:27, , 69F
03/15 19:27, 69F
推
03/15 19:33, , 70F
03/15 19:33, 70F
推
03/15 19:44, , 71F
03/15 19:44, 71F
推
03/15 19:58, , 72F
03/15 19:58, 72F
噓
03/15 20:14, , 73F
03/15 20:14, 73F
→
03/15 20:16, , 74F
03/15 20:16, 74F
推
03/15 20:42, , 75F
03/15 20:42, 75F
推
03/15 20:42, , 76F
03/15 20:42, 76F
→
03/15 22:09, , 77F
03/15 22:09, 77F
推
03/15 22:35, , 78F
03/15 22:35, 78F
→
03/15 22:35, , 79F
03/15 22:35, 79F
→
03/15 22:35, , 80F
03/15 22:35, 80F
→
03/15 22:53, , 81F
03/15 22:53, 81F
推
03/15 23:58, , 82F
03/15 23:58, 82F
推
03/16 00:16, , 83F
03/16 00:16, 83F
→
03/16 00:16, , 84F
03/16 00:16, 84F
→
03/16 00:16, , 85F
03/16 00:16, 85F
推
03/16 15:42, , 86F
03/16 15:42, 86F
→
03/16 15:42, , 87F
03/16 15:42, 87F
→
03/17 00:59, , 88F
03/17 00:59, 88F
推
03/18 15:43, , 89F
03/18 15:43, 89F
推
03/19 09:00, , 90F
03/19 09:00, 90F
推
03/21 14:26, , 91F
03/21 14:26, 91F
推
03/21 17:00, , 92F
03/21 17:00, 92F
→
03/21 17:01, , 93F
03/21 17:01, 93F
討論串 (同標題文章)
完整討論串 (本文為第 1 之 3 篇):