[新聞]【蘋果民調】 月收入2、3萬的最愛哀鳳
http://m.appledaily.com.tw/realtimenews/article/new/20170922/1209311/
蘋果
【蘋果民調】月收入2、3萬的最愛哀鳳 56%不想買i X
iPhone8今天開賣,卻沒有出現超級賣的大熱潮,為了解果粉的生態與想法,《蘋果》近
日進行電話抽樣調查,今晚得出結果,發現近5成受訪民眾曾買過i8之前的任何一代iPhon
e,其中以月收入為2萬到3萬、3萬到4萬元的族群為購賣主力,但有高達5成受訪者表示不
會買iphone8,已決定買i8者僅約21%。至於備受矚目,要價3萬5千元以上的iPhoneX,有
高達56%以上受訪者表示不會買,熱情似有限。
根據《蘋果》調查,曾買過i8之前任一代iPhone者占受訪人46.87%,其中以月收入2萬到3
萬元占ꀲ1.98%最多,月收3萬到4萬元占20.12%居次,此二族群合計即達42.1%,直逼所有
果粉5成。此外,在這群果粉中,已決定買i8或iPhoneX者,分別僅占ꀲ1.05%、25.39%,
還在觀望者則分別約占3成、2成,而已斷念不買者卻都超過5成。依此調查結果,可見果
粉的熱情並未被新一代iPhone激發,才導致今買氣和過往差距明顯。這項調查成功樣本共
830份,調查日期為9月18至22日,抽樣方式以全國住宅電話為抽樣母體編冊隨機抽樣,調
查方式為電腦語音輔助訪問。
調查結果:
一、請問你是否曾買過任何一代iPhone嗎?
◎有買過(續答)ꀴ6.87
◎沒買過(結束作答)53.13
二,請問你月收入大概多少?
◎2萬以下11.76
◎2至3萬元21.98
◎3至4萬元20.12
◎4至5萬元11.76
◎5至6萬元ꀷ.43
◎6.6萬元以上13.31
◎其他13.64
三,這次新推出的iPhone8,你會買嗎?
◎會21.05
◎不會50.15
◎尚未決定28.80
四,你會買售價超過3萬5千元的iPhoneX嗎?
◎會25.39
◎不會56.04
◎尚未決定18.57
Phone 8今天正式開賣,但排隊購買的人數並不多。趙元彬攝
心得:
蘋果民調出爐: 月收入2、3萬的最愛哀鳳
醫院醫生一堆拿普通手機甚至爛手機
醫生 220K拿普普通通的手機
年輕人 22K拿iphone
這個社會現象實在值得玩味
手機的功能最主要能聯繫能講電話聊聊天
一味的追求品牌和最新機型
肥的是手機廠和電信商的荷包
瘦的卻是自己的口袋
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