[情報] 為何還在賣iPad 2: 銷售量依然很不錯已回收

看板iOS作者notmuchmoney (真的不錯....)時間10年前 (2013/10/25 11:53)推噓14(14推 0噓 16→)

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Apple Continues to Sell the iPad 2 Because Customers Are Still Buying It 蘋果為何還在賣iPad 2：銷量不錯 Some observers may have wondered why Apple would continue to sell the iPad 2 for $399 after announcing the iPad Air and Retina iPad mini on Tuesday. The answer, according to new research from Consumer Intelligence Research Partners, is because customers are still buying the two-year old tablet. 很多人也許有疑問, 更加輕巧新款iPad Air和配備視網膜的iPad mini發售在即，但蘋果卻依然沒有停售已經發布了近三年的iPad 2。來自美國市場調查公司CIRP的調查報告顯示，iPad 2銷量依然不錯，這也是蘋果為何沒有停售iPad 2 的原因。 The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector. 到2013年9月為止的這一季，iPad 2佔據所有美國iPad銷量中的22%。雖然比之前一季的35%下降了許多，但依然是一個相當不錯的比例。很顯然，iPad 2的相對便宜及大尺寸螢幕在市場依然有一席之地，尤其是在教育市場這一塊。 "Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative." “在更之前6個月, iPad 2強勁到佔iPad銷售比例的三分之一。但在9月為止這一季, 雖然包括了開學旺季, 長青的iPad 2開始擋不了歲月的無情，有些下滑。" CIRP創始人約什‧洛維茨(Josh Lowitz)表示說。"同時, iPad mini的銷售比例一直很穩定，消費者一直喜歡相對便宜的iPad mini。" "The full-size iPad 4 remained the most popular iPad in the quarter, accounting for nearly half of total sales in the U.S., while CIRP says the iPad mini tallied about a third of sales. 上一季賣最好還是iPad 4, 佔所有iPad將近一半的比例, iPad mini約佔三分之一。 Apple's new iPad lineup sees the older iPad mini starting at $299, the new Retina iPad mini and the full-size iPad 2 available for $399, and the new iPad air beginning at $499. 蘋果將上一代iPad mini降到$299, 新發表的Retina iPad mini從$399開始出發, 長青大螢幕iPad 2依然維持$399, 新iPad air則承接iPad 4的$499價位。 http://cdn.macrumors.com/article-new/2013/10/cirpipad.png

http://www.macrumors.com/2013/10/24/apple-continues-to-sell-the-ipad-2-because-customers-are-still-buying-it/ ====================================================================== iPad 2 不死神話.... -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 59.124.143.199

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