[情報] 長榮砸上億哩 挺國泰世華登卡王
2016年08月13日 04:10 黃琮淵/台北報導
史上最強助拳!被視為「封王最後一哩」的國泰世華長榮聯名卡下月登場,長榮集團這回
不惜成本,除了重砸上億哩程,足以繞地球近千圈外,更不惜打破慣例,提供每刷10元就
換1哩、免稅品85折及機場貴賓室無限次使用等空前優惠,展現挺國泰到底決心。
搭機綁消費 史上頭一遭
國泰世華在國內信用卡發卡量坐二望一,與中信銀僅差55萬卡。本月與台塑集團聯手合發
台塑聯名卡後,預估將再進帳45萬卡,剩下的10萬卡就等9月長榮航空聯名卡登板,完成
「封王大業」的最後一哩路。
為了打響封王之戰,國泰將長榮聯名卡規格列為最高機密,國泰金董事長蔡宏圖長子、國
泰世華銀副董事長蔡宗翰,更親自出馬與出了名「硬」的長榮談判,就產品規格多次磋商
,總算在本周定案。
國泰這回大幅調整發卡策略,直接放棄低等級的白金卡,直接切入高端客戶,從御璽卡起
跳,創下國內航空卡史先例,再依申請條件及年費分成極致無限卡、無限卡、極致御璽卡
及御璽卡4級,呼應長榮航常客計畫。
長榮則傾集團之力全面助攻,為了幫助國泰完成首月發卡10萬張的任務,準備超過1億哩
當首刷禮,換成機票可繞地球近千圈,最高等級的極致無限卡,直接撒5萬哩,等於1張亞
洲線商務艙機票,令業界瞠目結舌。
哩程兌換率方面,過去國內25元、長榮機票及海外消費15元換1哩的鐵律也被打破,不只
殺到15~20元,若符合「啟動倍數引擎」,每10元就能換1哩,也是空前絕後,對於常搭
長榮的高消費力卡友,吸引力破表。
不只於此,長榮還加碼提供極致無限卡不限次數使用貴賓室、商務艙櫃台畫位、官網購票
9折及生日100%哩程加倍;全卡友同享機上免稅品及長榮樂e購85折,也是業界最優。
(工商時報)
http://img.chinatimes.com/newsphoto/2016-08-13/clipping/656/a02a00_t_04_04.jpg
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