Re: [討論] 台本再不倒是不是沒天理了消失
其實台本accord hybrid定這個價格的人 行銷學訂價那章節一定唸的很透澈
這樣的定價稱之為
「吸脂定價策略」(market-skimming pricing)
所謂「吸脂策略」,是在產品上市初期,儘量定高價格,鎖定有能力且追求流行的高消費目標市場,盡快獲得高收益後,再逐步降價。一推出就訂高價,以便從願意付高價的顧客賺取高額利潤。銷售額下降時,則降價以吸引願以較低價格購買的顧客。
選擇吸脂策略的先決條件:
A.市場上有足夠的顧客願意以高價購買
台本翻譯:反正本質迷眾多 會買還是那些人 沒在怕
B.服務夠新穎、奇特
台本翻譯:正H在台灣第一台hybrid 夠紀念性 況且以後在路上的跑一定比凱燕還稀有
C.服務品質或形象與能配合高價位
台本翻譯:這台車是給永遠忠誠的本質迷買的
D.競爭者有進入障礙
台本翻譯:這是客制化定價 非本質迷不要來亂
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