[討論] 微軟對250美元以下產品大降W8.1授權費

看板WindowsPhone作者notmuchmoney (真的不錯....)時間11年前 (2014/02/22 20:06)推噓9(9推 0噓 6→)

留言15則, 11人參與討論串1/1

Microsoft Said to Cut Windows Price 70% to Counter Rivals Microsoft Corp. is cutting the price of Windows 8.1 by 70 percent for makers of low-cost computers and tablets as they try to fend off cheaper rivals like Google Inc.’s Chromebooks, people familiar with the program said. Manufacturers will be charged $15 to license Windows 8.1 and preinstall it on devices that retail for less than $250, instead of the usual fee of $50, said the people, who asked not to be named because the details aren’t public. The discount will apply to any products that meet the price limit, with no restrictions on the size or type of device, the people said. Stronger competition from Apple Inc. (AAPL) and Google cut revenue last quarter at Microsoft’s devices and consumer licensing division, which includes Windows software, as the computer industry posted its biggest annual decline on record. By offering incentives for PC makers to sell cheaper models, Microsoft may be able to increase its share of the growing $80 billion tablet market and stave off Chromebooks, notebooks that run Google’s operating system. Microsoft, which named Satya Nadella as chief executive officer earlier this month, is seeking to speed up development and introduction of new devices. It won’t require products that use the cheaper licensing to complete logo certification, a process that verifies hardware compatibility, one of the people said. Devices aren’t required to be touch-screen compatible, they said. Julia Kelly-Echeverio, a spokeswoman for Microsoft, declined to comment yesterday. Slower Adoption Microsoft said earlier this month that it has sold more than 200 million licenses of Windows 8 since the program went on sale in October 2012, a slower rate of adoption than the previous Windows 7. While the regular Windows list price was $50, some of the largest global computer makers paid closer to $30 after incentives such as marketing funds provided by Microsoft, the people said. Products that receive discounted license fees won’t be eligible for such marketing support and incentives, one of the people said. Global computer shipments fell a record 10 percent last year and are forecast to continue to decline this year as tablets and smartphones lure consumers away from traditional desktop and notebook designs, according to data from market research firm IDC. Tablet sales volume -- dominated by Apple and Google, whose operating systems account for 95 percent of that market -- will climb an average 16 percent through to 2017. 根據彭博社匿名消息來源，微軟打算降低給予 PC 製造商的 Windows 8.1 授權費用，從原先的 50 美元降至 15 美元，來增加 Windows PC 產品在非 Windows 平台入門筆電、平板電腦強敵環伺下的競爭力。不過也不是每一台出貨的產品都能獲得該優惠，主要有兩大限制，一則該產品定價必須低於 250 美元，同時若是已經得到微軟提供的市場行銷補貼（授權金降為 30 美元），該產品也不適用於這一波的授權優惠，然而產品的種類，無論是入門筆電、平板，或產品大小則沒有限制，只要售價在 250 美元以下皆符合資格；除此之外，也有消息指出新任執行長 Satya Nadella 不打算強制要求這些採用授權優惠的便宜入門產品進行硬體相容認證，以縮短產品準備時程，同時這些產品也不見得要有觸控螢幕。至於為何微軟要釋出這樣的優惠，大部分人認為這樣的策略是為了讓 PC 製造商在面對低價 Android 平板時，能夠保持一些競爭力，但也有消息指出，由於 Windows 8.1 並不如預期一般受到消費者青睞，讓部分 PC 製造商考慮投入 Chromebook 產品開發，來測試一下低階筆電消費市場的水溫，因此微軟才會出此下策，讓 PC 廠回心轉意；另外微軟此舉也被認為是將來讓 Windows Phone 及 Windows RT 作業系統邁向零售權金的第一步。 http://mobile.bloomberg.com/news/2014-02-22/microsoft-said-to-cut-windows-price-70-to-counter-rivals.html http://www.cool3c.com/article/76054 ================================================================= 迎戰各家平板 chromebook 微軟以降低授權金為頭號武器下半年可能會看到更多低價筆電平板觸控筆電 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 220.141.152.174 ※ 編輯: notmuchmoney 來自: 220.141.152.174 (02/22 20:15)

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