[新聞] 內容沒變舞台陽春 節目冠名錢哪去?
內容沒變舞台陽春 節目冠名錢哪去?
【聯合報╱記者葉君遠/台北報導】
台灣綜藝渴竭,急喊多時企業冠名挹注資金,但NCC通過法案後,如張小燕、陶子和澎恰
恰、許效舜節目都吸引企業投入數百萬費用冠名,外界以為活水為旱田解渴,不過節目卻
一如往常,舞台、景片等沒變,也不見更精緻化,錢呢?據悉,錢都被電視台中間抽走,
節目只能繼續喊窮。
大陸「中國好聲音」因節目冠名,讓製作單位擁有千萬成本打造豪華內容,造福上節目藝
人及觀眾,對岸置入行之多年,讓台灣綜藝圈既羨慕又妒嫉,電視圈向政策喊話半天,包
括中視、中天、民視、三立多檔主流綜藝等拿到冠名費,最高每季8百萬,平均每季5百萬
元。
但節目冠名後,張小燕訪談秀「SS小燕之夜」仍跟過去一樣,陶子的「華人星光大道」舞
台仍很陽春,曾參加「中國好聲音」錄影的大陸歌手金池來台灣上過一輪節目後,被問到
兩邊有何不同?她尷尬地說:「規模,舞台,無法比較。」
澎恰恰的三立「超級夜總會」也剛拿到每季8百萬冠名費,號稱最高,他淡定笑說:「我
們曾針對這事去討論,也去看過合約,至少主持費沒變,景片也沒改,合約照常,冠名這
檔事,跟我們完全不相關。」
據查,部分電視台把拿到的錢全數進台內口袋,部分則分成多等分,如有一節目得分法是
:7成進電視台,2成給業務部當獎金,1成給製作單位,藝人只能無奈。
陶子說:「我只寄望未來電視數位化後,我的『姊妹淘』網站做節目爭取企業冠名,會把
所有錢扣除製作成本後全數公布網站上,讓企業知道給了我們錢,是花在刀口上。」
冠名獲益者是電視台,這陋習繼續下去,台灣電視難以進步。
http://udn.com/NEWS/MEDIA/8216938-3172464.jpg
張小燕節目冠名後,品質沒有任何改變。 圖/中天提供
http://udn.com/NEWS/MEDIA/8216938-3171992.jpg
陶子主持「華人星光大道」。 圖/中視提供
http://udn.com/NEWS/ENTERTAINMENT/ENT7/8216938.shtml
【2013/10/11 聯合報】
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