[新聞] Kobe 退休後下一步? 建立體育產業王國
Kobe 退休後下一步? 建立體育產業王國
湖人隊球星 Kobe 宣布將在本季結束後退休,他已經做好迎接人生下一篇章的準備。
Kobe 投資的運動飲料銷售情況非常好,
與去年相比,今年銷售額的增長幅度超過200%。
過去3年時間,Kobe 飽受傷病折磨。
養傷期間,Kobe開始思考退休後的生涯規劃,
去年,他創立一間叫作「Kobe Inc.」的股份有限公司,
並斥資400到600萬美元投資一款名為「Body Armor」的運動能量飲料。
當時,Kobe將自己創辦公司的使命形容為
「擁有品牌以及獲得創意,影響世界的同時,挑戰和重新定義運動體育產業。」
在代言人方面,還找來 NBA 火箭隊球星 James Harden、
騎士隊球星 Kevin Love、勇士隊球星 Klay Thompson 、
MLB 天使隊球星 Mike Trout、巨人隊球星 Buster Posey 及其他領域的運動明星。
據美國最新的運動飲料銷售數據顯示:
今年 Body Armor 的銷售額達到3690萬美元,跟去年相比成長216.34%,
遠遠超越其他競爭對手。
http://sports.ltn.com.tw/news/breakingnews/1536424
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備註:
★Kobe 投資運動能量飲料 「Body Armor」 ,
瞄準 NBA + MLB 的運動飲料市場,向 Gatorade 發起挑戰
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