[情報] 首批Apple Watch 半小時賣完已回收
首批Apple Watch 半小時賣完
首個週末銷量百萬支 5款出貨恐等4~6周
【賴宇萍╱綜合外電報導】
蘋果(Apple)執行長庫克(Tim Cook)上任以來推出的全新產品Apple Watch
上週五開放預購。庫克接受美國財經媒體CNBC專訪時,心情顯然很好,
強調預購首日表現極佳,市場反映相當驚人。
需求將隨時間增加
庫克說:「客戶給我們的回應相當好,而且訂單同樣也很好。」
雖然庫克並未透露Apple Watch相關銷售數據,但從他的反應看來,
他個人顯然相當滿意這款全新產品的預購成績。
Piper Jaffray分析師孟斯特發佈預測報告指出,4月24日出貨的首批Apple Watch供應量,
在開放預購一開始的10~30分鐘內就已賣完,在需求強勁,而供應相當有限下,
預估5種款式出貨時間恐等上4~6周,意即出貨時間要等到6或7月。
孟斯特預估,開放預購的首個週末,銷量估達100萬支,
截至6月的本季總銷量估為230萬支,表現一般,但看好需求將隨著時間而增加。
市場寄望蘋果新產品能為蘋果獲利帶來更多動能,
激勵蘋果今年來股價漲幅達15.15%。
砸11億打電視廣告
蘋果為了Apple Watch,不但在設計與功能上下足了功夫,宣傳工作也是絲毫不馬虎。
庫克、設計長艾夫(Jony Ive)等高層不斷出來親自為產品站台,
還砸下重金大打電視廣告。
路透引用電視廣告追蹤網站iSpot.tv的數據報導,從3月9日蘋果新春發表會後的1個月內,
蘋果共花費了3800萬美元(11.87億元台幣)為Apple Watch打電視廣告。
據科技網站MacRumors報導,
跟蘋果過去5個月內為iPhone 6與6 PLUS所花費的4200萬美元(13.12億元台幣)相比,
蘋果為Apple Watch花下的這筆電視廣告費用僅差400萬美元(1.25億元台幣),
凸顯出蘋果為新品付出的努力與重視。
http://www.appledaily.com.tw/appledaily/article/finance/20150412/36488825/
蘋果花了這麼多錢為apple watch打廣告....真的是相當大手筆啊...
看起來成效也真的很不錯 加上最近新聞狂報...一堆在美國的朋友都在拍照試戴...
初期賣100萬台看起來好像不多 可是也是android wear一年的份量了...
只能說現階段智慧型手錶真的嚐鮮比較重要...不然還是android wear比較好用啊...
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