Re: [外電] Rating for World Series
http://tinyurl.com/9cofg2v
World Series averages record low television rating
NEW YORK -- The San Francisco Giants' sweep of the Detroit Tigers set
a record low for the World Series' television ratings.
The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media
Research said Monday. The previous low was an 8.4 for the 2008 Phillies-
Rays and 2010 Giants-Rangers series, which each went five games.
Last year's Cardinals-Rangers World Series went the full seven games and
built momentum to average a 10.0/16.
San Francisco's 2-0 win in Game 3 on Saturday night earned a 6.1/11, down
from a 6.6/12 for St. Louis' 16-7 win over Texas in the third game last
year and matching the lowest for any World Series game. Philadelphia's
5-4 win in Game 3 in 2008 also had a 6.1 rating on a night a rain delay
pushed the start after 10 p.m. on the East Coast and the game didn't end
until 1:47 a.m.
The Giants' 4-3, 10-inning victory in the finale Sunday night drew an 8.9/14
, up slightly from the 9.2/14 for the Rangers' 4-0 win over the Cardinals in
2011.
Ratings represent the percentage of all homes with TVs tuned into a program.
Shares represent the percentage watching among all homes with TVs in use at
the time.
Fox said it projects to win Saturday and Sunday nights among viewers 18 to
49.
"The World Series has been a top-10 prime-time hit for over 40 years and
even with a four-game sweep this series was no exception," said Michael
Mulvihill, Fox Sports Media Group's senior vice president of programming
and research. "This World Series gave us exactly what we expected: a top-10
show among all viewers and a top five show among hard-to-reach younger men.
It's important for us to remain focused on the Series relative to today's
competitive environment rather than bygone years."
Fox televised the World Series in 1996, 1998 and has had exclusive rights
since 2000. It has an eight-year deal with Major League Baseball through
2021 that includes Series rights and costs an average of about $500 million
annually.
San Francisco had the highest rating for Game 4 at 38.7/64. Detroit was at
37.9/53.
Major League Baseball said there were 1,202,706 comments on social media for
the Series finale, surpassing Game 6 last year for MLB's high. That included
171,024 comments within five minutes after the final out, topping the 97,000
for David Freese's winning home run in the sixth game last year, according
to data from Bluefin Labs. The 10,671,781 social media comments for the
postseason marked a 131 percent increase from last year.
簡略翻譯:
2012年的世界大賽,四場球的平均收視率是7.6(Rating)/12(Share),確定打破
FOX轉播以來的最低收視記錄。原記錄是2008年PHI vs TB以及2010年TEX vs SF
共同保持的8.4。
而各場收視率調查方面,WSG3是6.1/11,也比去年(2011)WSG3的6.6/12要低。
也追平2008年WSG3的最低紀錄。
至於WSG4(巨人封王戰)則有回升一些,有8.9/14,但還是比去年的9.2/14要來
得低(去年WSG4還不是封王戰)。
備註:至於WSG4和SNF的收視率比較也出來了
http://tinyurl.com/9bdlbcx
根據這篇報導,SNF仍然比WSG4要高。
而WSG4在舊金山當地收視率是38.7/64;在底特律當地收視率則是37.9/53。
雖然說收視率很掙扎,但FOX還是很肯定WS帶給他們的貢獻,並且說WS仍然是
在他們電視公司黃金時段上面可以排名前10名的電視節目。
大聯盟官方也說比賽期間,官網的瀏覽人次也破了去年的紀錄了。希望能繼續
努力囉!
--
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