[新聞] 法國人就是優雅! 吃麥當勞「用刀叉」還有桌邊服務消失
1.媒體來源:
東森新聞雲
2.完整新聞標題:
法國人就是優雅! 吃麥當勞「用刀叉」還有桌邊服務
3.完整新聞內文:
國際中心 /綜合報導
麥當勞的法國分部13日正式宣布,其1400家店內很快將提供刀叉,以因應顧客需求,讓他
們吃漢堡也不會弄髒雙手。不過,只有藍起司培根漢堡等要價13.6歐元(約新台幣462元
)以上的餐點才會附上這些餐具,若是一般價錢在7.5歐元到8.5歐元(約新台幣225元到
289元)的漢堡如大麥克或吉士漢堡,將不會提供刀叉。這些特定系列的餐點價格大約是
其他漢堡的兩倍。
根據法國《費加洛報》(Le Figaro)報導,法國麥當勞已經在10間店面嘗試了這項服務
,獲得的反應良好,因此決定全面推廣。營銷副總裁魯瓦約(Xavier Royaux)認為,這
類可回收的塑料餐具是法國麥當勞的革新運動,該公司希望這個手法會讓他們在速食市場
中佔有領導地位。此舉也是法國麥當勞為了與當地較高檔的速食業如Five Guys和Shake
Shack競爭,所想出的行銷策略。
另外,法國麥當勞早在2015年就推出了桌邊服務,目前法國80%的店面均設有這樣的服務
,而位於英國和其他歐洲國家的麥當勞也漸漸跟進。魯瓦約表示,該公司發現最近幾個月
的速食市場開始重組,為了因應這樣的趨勢,他們正在開發更多產品,其中當然也包括上
述較為講究的漢堡(gourmet burger)。
4.完整新聞連結 (或短網址):
http://www.ettoday.net/news/20170617/947254.htm
5.備註:
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※ 文章網址: https://www.ptt.cc/bbs/Gossiping/M.1497702749.A.119.html
※ 編輯: longwayway (1.163.76.67), 06/17/2017 20:33:01
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