Re: [外電] This man is an island (NJ.com)
※ 引述《yyhong68 (come every now and then)》之銘言：
: Yankees' Wang is everywhere and everything in Taiwan
: This man is an island
: Friday, June 15, 2007
: BY ED PRICE
: Star-Ledger Staff
: NEW YORK --
: When Chien-Ming Wang flew home to Taiwan after last season, he tried to keep
: his itinerary a secret. Word leaked out anyway.
建民在去年球季結束時回到台灣，他試著讓他的行程保密，然而還是洩漏了一切。
: After his plane landed at Taipei -- for a layover, no less -- airport
: police were needed to help Wang negotiate a crowd of reporters, paparazzi
: and fans.
飛機抵達桃園國際機場作轉機時，航警必須幫住他來穿過重重的記者，狗仔及超多的粉絲
: He faced the same problem when his connecting flight landed in Kaohsiung.
: And after an hour drive to his hometown of Tainan, he and his wife waited
: in their car for an hour for 200 more fans, reporters and cameramen to
: disperse.
抵達高雄還是遇到同樣的問題，再一小時車程後回到台南時他和他太太在車上等了一
個多小時，等那些擠暴他家門口的記者，球迷離去
: "I'm very happy to see the fans there," Wang said recently, "but it was
: hard to get home."
'我很高興看到那麼多球迷'，王說，'但是這回家的路實在太難走了。
: Such is the life of a celebrity in a country that doesn't have many.
對於一個沒有太多名人的國家來說，這就是他的生活。
: Wang, who is scheduled to pitch Sunday night against the Mets, is the
: ace of the Yankees pitching staff -- last year he won 19 games and
: finished second in AL Cy Young Award voting. Yet, he can walk the streets
: of Manhattan without getting noticed.
建民預計在禮拜天晚上對上紐約大都會隊，這個去年19勝，賽揚獎票選第二名的選手，
可以輕易的走在曼哈頓的街上而不引起任何注意。
: But in Taiwan, Wang is a combination of Bruce Springsteen, Tiger Woods and
: Brad Pitt. His fellow countrymen often refer to him as Taiwan zhi-kuang,
: or "pride and glory of Taiwan." Time magazine even included Wang in a
: recent list of 100 people whose power, talent or moral example is
: transforming the world.
但在台灣，他就像是Bruce Springsteen, 老虎伍茲，布萊得彼特，台灣都民眾都稱他
為'台灣之光'也就是台灣的驕傲。時代雜誌更將他列入前一百個最具影響力的人物之
一。
: "There's a lot of politics in Taiwan, but everything stops for Chien-Ming,"
: said Andrew L.Y. Hsia, director general of the Taipei Economic and Cultural
: Office in New York. "People have different political parties, different
: political philosophies, but when they talk about Chien-Ming ..." Hsia
: then stopped what he was saying and gave a thumbs-up sign.
: Steve Wilson, a former big-league pitcher from Canada who now lives in
: Taiwan, has seen the cult of Wang up close.
在台灣有很多政治家，但都抵部過王建民的風采，人民都有各自的黨派，各自的立場，
但只要談到了王建民，沒有人不為之瘋狂。
: "This past winter was a whirlwind for Wang," Wilson wrote in an e-mail.
: "He was about as big as a celebrity can get in a country."
: MAJOR MARKETING
: Being a celebrity doesn't come natural for the quiet 27-year-old pitcher --
: and even that fact is used in the increasingly intense marketing effort that
: surrounds him. Nike, for example, runs an ad campaign in Taiwan that
: features the 6-3 Wang and the slogan, "I just pitch." The billboards show
: Wang zipping his lips and the Chinese character for "silent."
: That's not by accident. Wang's reluctance is part of his appeal in his home
: country.
身為一個超級名人對一個27歲的投手並不是件自然的事情，愈來愈多的市場廣告，行銷
需求都紛紛向他招手....
: "He represents Taiwan -- very hard-working, very humble people," Hsia said.
: It's also a country where someone can toss a ball into his family's
: doorway, with a note attached saying, "Please sign this and I will come
: back to pick it up."
這段不太會翻
: "It doesn't seem to bother him," Wang's agent Alan Chang said. "He
: understands the job that he does and he just goes out and does it."
: He also gives Taiwan, which has 23 million people in an area about twice
: the size of New Jersey, a presence on the international stage. That's
: no small deal for a country that lives with the constant shadow and threat
: of the People's Republic of China. Not only has he succeeded in the majors
: for the world's most famous baseball team (the three other Taiwanese to
: reach the majors have had limited success), but Wang has played on national
: teams in two Olympics and the Asian Games.
王給了台灣在國際舞台上展現的機會，這對於長期接受中共威脅與打壓之下的台灣可
不是件小事情，他不僅在大聯盟發光發熱，還曾代表國家隊出征奧運亞運。
: Wang's success has certainly made him richer. Commercial images of him are
: everywhere in Taipei. Besides Nike, he has deals with McDonald's, Ford, Acer
: computers and a major Taiwanese bank. He appeared in TV ads aimed to boost
: Taiwan's national image (a New York cabbie asks Wang, "Where is Taiwan?" and
: Wang answers, "I will show you").
王的成功使他更為附有，一些與他牽上關係商業圖騰在台北街頭到處都是，電視上的廣告
甚至有一舉將他推向台灣意象代表的企圖。
: Acer last winter produced a special edition laptop in Yankees colors with
: Wang's signature on the case. The company claimed that being associated
: with Wang helped it increase its product turnover by 10 percent and lowered
: the average age of its customer by 3.7 years.
acer去年推出王建民版的筆電，業績果然扶搖直上，消費層的年齡還下降了3.7歲。
: "This last off-season was a phenomenon," said Nova Lanktree, who handles
: marketing for CSMG, the agency that represents Wang.
: Wang said he uses his endorsement fees for children's charities in Taiwan.
: Paul Archey, MLB's senior vice president for international business
: operations, said Wang is by far the most prominent athlete in the history
: of the island of Taiwan.
: About 25,000 fans showed up in Taipei last month for the Major League
: Baseball Festival, an outdoor carnival of sorts where fans could hit in
: batting cages, run bases and have baseball cards made of themselves.
: "He creates more marketing in that country than we've ever had," Archey
: said.
在上個月約有25000的民眾參與了mlb嘉年華的活動，'王在台灣創造了比我們
想像中還要多的商機及市場潛力'mlb資深副主席如是說。
: FEELING THE IMPACT
: Then there's the indirect effect he single-handedly has on some Taiwanese
: businesses. Newspapers there charge higher ad rates on the days he pitches
: and the days after.
其中還有一些邊際效應，像是在王出賽的後一天報紙，廣告商通常會需要出多一點的廣告
費用，因為當天的銷售量總是特別好。
: Six Taiwanese TV networks, four newspapers and a wire service have reporters
: covering Wang in New York. His pitching schedule is major news, since fans
: will fly to the U.S. to see Wang and need to know which games he will
: pitch.
: In past years, the public-television network in Taiwan carried Major
: League Baseball, since it was considered a public service to show Wang's g
: ames. This year, MLB negotiated a three-year deal with Formosa TV, the
: nation's largest network, to show his starts and 30 additional games.
: Thanks to Wang's popularity, the per-year fee nearly tripled -- reported
: to be about $1 million.
王也為mlb帶來更多的轉播權利金，從去年公視到今年的民視。
: Wang's games are televised live, despite the 12-hour time difference from
: New York, and replayed again in the evening. Big games, such as the playoffs,
: are shown on big screens in hotels and a giant one near Taipei's City Hall.
: Earlier this season, when Wang came off the disabled list to make his first
: start, Reuters reported "thousands of local fans, including presidential
: hopefuls Yu Shyi-kun and Frank Hsieh, got up early to catch the start."
王的比賽都是現場直播儘管和紐約有著12小時的時差，許多比賽甚至會在大型廣場或
公共場所有大螢幕播出。當王在季初聰傷兵名單回來後的第一場比賽，成千上百的民眾
包括兩位候選人都早起來關心王的比賽。
: Wilson, who with his wife owns an English school in Taiwan, sees Wang's
: impact every day.
: "Of my 200 students, I'd say that 100 have Wang Yankee shirts and wear
: them a lot," Wilson wrote in an e-mail. "We've got one little guy about
: 10 years old that wears a Wang shirt pretty much seven days of the week."
: But in New York, Wang avoids the spotlight. Fans don't know much about
: him because although his English is decent, he is shy in any language
: and therefore provides few sound bites.
在台灣擁有一座英語學校的wilson每天在見證王在台灣所帶來的各種改變，我的兩百位
學生中有超過一百位常常穿著王的T-shirt。但在紐約，王常躲鎂光燈，球迷們對他沒
有很深刻的認識儘管他的英語還不錯，不管什麼語言他一向害羞，也因此很少出先什
麼厥詞
: During the season, he mostly stays in with his wife, on the road or at
: their Fort Lee home. He tries to pass off his hero status back home,
: saying, "If you think about it too much, you've got too much on your
: mind."
在球季中，大部分時間都和老婆相處，他一如往常的回到家"想太多，那只是給自己更
多壓力。"他說
: as the ad says:he would rather "just pitch."
: In New York, "I can go anywhere," he said. "In Taiwan, it's crazy."
就如廣告上說的"just pitch"，"在紐約，我可以去任何地方，在台灣，那簡直是瘋狂"
: Ed Price may be reached at eprice@starledger.com
: http://tinyurl.com/2hhsnr
第一次翻，煩請指教。謝謝!!
--
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