[分享] 女性觀眾才是最死忠最敢花錢的新市場
https://www.joongang.co.kr/amparticle/25085558
這是兩年前的舊文
不過目前這幾年很多數據都還是明顯跟著兩年前的預測相似
當初調查
雖然韓國男性觀眾看球年資普遍遠多於女性
但男性觀眾市場已經僵化
新開發的客群中
女性佔比55%以上
男性僅34.9%
而女性進場後的消費
也以人均46142韓元 高於男性42161韓元
其中30歲女性成為最大主力
他們會成立小型網路社群
甚至去看二軍比賽 關注年輕新秀
每年重複進場2次以上的女性觀眾也比男性意願高
甚至不少女性觀眾一年進場超過20場
除了購買應援商品 球員小卡更是他們搶買的重要戰利品
而韓職也早在2018年左右
各球隊也大量聘用女性職員
專門經營社群來鞏固女性觀眾市場
至今也都持續收到成效
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.150.170.248 (臺灣)
※ 文章網址: https://www.ptt.cc/bbs/Baseball/M.1715533109.A.E53.html
推
05/13 00:59,
2周前
, 1F
05/13 00:59, 1F
推
05/13 00:59,
2周前
, 2F
05/13 00:59, 2F
推
05/13 01:01,
2周前
, 3F
05/13 01:01, 3F
推
05/13 01:01,
2周前
, 4F
05/13 01:01, 4F
→
05/13 01:01,
2周前
, 5F
05/13 01:01, 5F
推
05/13 01:02,
2周前
, 6F
05/13 01:02, 6F
推
05/13 01:04,
2周前
, 7F
05/13 01:04, 7F
→
05/13 01:04,
2周前
, 8F
05/13 01:04, 8F
→
05/13 01:04,
2周前
, 9F
05/13 01:04, 9F
→
05/13 01:04,
2周前
, 10F
05/13 01:04, 10F
推
05/13 01:04,
2周前
, 11F
05/13 01:04, 11F
推
05/13 01:04,
2周前
, 12F
05/13 01:04, 12F
→
05/13 01:04,
2周前
, 13F
05/13 01:04, 13F
→
05/13 01:05,
2周前
, 14F
05/13 01:05, 14F
→
05/13 01:05,
2周前
, 15F
05/13 01:05, 15F
→
05/13 01:07,
2周前
, 16F
05/13 01:07, 16F
→
05/13 01:07,
2周前
, 17F
05/13 01:07, 17F
→
05/13 01:07,
2周前
, 18F
05/13 01:07, 18F
推
05/13 01:07,
2周前
, 19F
05/13 01:07, 19F
→
05/13 01:09,
2周前
, 20F
05/13 01:09, 20F
推
05/13 01:10,
2周前
, 21F
05/13 01:10, 21F
推
05/13 01:11,
2周前
, 22F
05/13 01:11, 22F
推
05/13 01:14,
2周前
, 23F
05/13 01:14, 23F
→
05/13 01:14,
2周前
, 24F
05/13 01:14, 24F
推
05/13 01:16,
2周前
, 25F
05/13 01:16, 25F
推
05/13 01:18,
2周前
, 26F
05/13 01:18, 26F
→
05/13 01:18,
2周前
, 27F
05/13 01:18, 27F
推
05/13 01:19,
2周前
, 28F
05/13 01:19, 28F
→
05/13 01:20,
2周前
, 29F
05/13 01:20, 29F
推
05/13 01:20,
2周前
, 30F
05/13 01:20, 30F
推
05/13 01:21,
2周前
, 31F
05/13 01:21, 31F
→
05/13 01:21,
2周前
, 32F
05/13 01:21, 32F
→
05/13 01:23,
2周前
, 33F
05/13 01:23, 33F
推
05/13 01:25,
2周前
, 34F
05/13 01:25, 34F
推
05/13 01:25,
2周前
, 35F
05/13 01:25, 35F
→
05/13 01:26,
2周前
, 36F
05/13 01:26, 36F
推
05/13 01:35,
2周前
, 37F
05/13 01:35, 37F
→
05/13 01:36,
2周前
, 38F
05/13 01:36, 38F
→
05/13 01:36,
2周前
, 39F
05/13 01:36, 39F
還有 82 則推文
推
05/13 07:29,
2周前
, 122F
05/13 07:29, 122F
→
05/13 07:29,
2周前
, 123F
05/13 07:29, 123F
→
05/13 07:30,
2周前
, 124F
05/13 07:30, 124F
→
05/13 07:31,
2周前
, 125F
05/13 07:31, 125F
→
05/13 07:31,
2周前
, 126F
05/13 07:31, 126F
→
05/13 07:31,
2周前
, 127F
05/13 07:31, 127F
→
05/13 07:32,
2周前
, 128F
05/13 07:32, 128F
→
05/13 07:32,
2周前
, 129F
05/13 07:32, 129F
→
05/13 07:37,
2周前
, 130F
05/13 07:37, 130F
→
05/13 07:37,
2周前
, 131F
05/13 07:37, 131F
推
05/13 07:39,
2周前
, 132F
05/13 07:39, 132F
→
05/13 07:39,
2周前
, 133F
05/13 07:39, 133F
推
05/13 07:41,
2周前
, 134F
05/13 07:41, 134F
推
05/13 09:23,
2周前
, 135F
05/13 09:23, 135F
→
05/13 09:23,
2周前
, 136F
05/13 09:23, 136F
推
05/13 09:26,
2周前
, 137F
05/13 09:26, 137F
→
05/13 09:26,
2周前
, 138F
05/13 09:26, 138F
推
05/13 09:36,
2周前
, 139F
05/13 09:36, 139F
→
05/13 09:37,
2周前
, 140F
05/13 09:37, 140F
推
05/13 09:43,
2周前
, 141F
05/13 09:43, 141F
推
05/13 09:51,
2周前
, 142F
05/13 09:51, 142F
→
05/13 09:54,
2周前
, 143F
05/13 09:54, 143F
→
05/13 09:54,
2周前
, 144F
05/13 09:54, 144F
→
05/13 09:54,
2周前
, 145F
05/13 09:54, 145F
推
05/13 09:57,
2周前
, 146F
05/13 09:57, 146F
推
05/13 10:03,
2周前
, 147F
05/13 10:03, 147F
推
05/13 10:16,
2周前
, 148F
05/13 10:16, 148F
推
05/13 10:34,
2周前
, 149F
05/13 10:34, 149F
推
05/13 11:18,
2周前
, 150F
05/13 11:18, 150F
→
05/13 11:18,
2周前
, 151F
05/13 11:18, 151F
推
05/13 12:49,
2周前
, 152F
05/13 12:49, 152F
推
05/13 12:50,
2周前
, 153F
05/13 12:50, 153F
→
05/13 12:50,
2周前
, 154F
05/13 12:50, 154F
推
05/13 12:52,
2周前
, 155F
05/13 12:52, 155F
推
05/13 12:54,
2周前
, 156F
05/13 12:54, 156F
→
05/13 12:54,
2周前
, 157F
05/13 12:54, 157F
推
05/13 14:15,
2周前
, 158F
05/13 14:15, 158F
→
05/13 14:18,
2周前
, 159F
05/13 14:18, 159F
推
05/13 17:15,
2周前
, 160F
05/13 17:15, 160F
→
05/13 20:40,
2周前
, 161F
05/13 20:40, 161F