增加球隊 才能把餅做大
廖德修/特稿
中職開幕戰昨於桃園熱鬧開打,去年除地主桃猿隊票房成長,其他3隊觀眾人數下滑11%
至37%,加上電視轉播權凸槌,也影響到實際營收。一位代理商表示,美日職棒廣告是大
宗收入,中職長久以來卻都依靠票房與轉播金。
有了前車之鑑,今年4球團在球季開打前敲定電視轉播權,不利因素去其一,接下來就要
設法找回流失的球迷。猿隊教頭洪一中表示,在職棒圈打滾20幾年,發現球迷口味漸漸轉
變,來球場除了看比賽,還要兼顧吃喝玩樂以及舒適的環境。
猿隊搬到桃園4年多,洪總頗以球團主場經營成果自豪。他說,以地理環境而言,桃園球
場最偏遠,球迷卻越來越多,並不會被交通因素阻撓。此因球場內該有的都有,球迷即使
攜家帶眷也不必擔心;何況除了球賽,還有大大小小的活動,讓球迷有所期待也很有參與
感。
今年看得出其他3隊都在效法猿隊的主場經營策略,如整修球場與場邊活動設計,甚至啦
啦隊擴編與強化等,或多或少都有猿隊的影子。但不管是學習還是抄襲,重點是營造氣氛
,吸引球迷進場,有人潮才能帶動錢潮。
此外,中職2009年起即走回頭路,一轉眼進入第7年,就算興農、兄弟轉手,還是只有4隊
。對戰組合僵化成了罩門,必須設法增加第5隊、甚至第6隊,才有機會把餅做大,而這也
是新會長吳志揚上任後必須努力的方向。
【2015年03月22日 04:10 中國時報】
http://www.chinatimes.com/newspapers/20150322000578-260111
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