[新聞] 搶進好市多 國泰世華爭發卡一哥
Ref. http://money.udn.com/wealth/storypage.jsp?f_ART_ID=272997
量販店好市多聯名卡發卡權,傳出即將易手,牽動國內信用卡市場版圖。國泰世華銀行爭
取到與好市多的最新議約權,雙方正洽談聯名卡合作案。好市多聯名卡卡量高達百萬張,
若發卡權易手,中國信託商銀在信用卡市場「發卡一哥」的地位,將被國泰世華取代。好
市多在台灣造就量販店銷售傳奇,儘管堅持每年收1200元年費,仍大受消費者歡迎。由於
在店內,除美國運通卡外,「只接受聯名卡刷卡」,卡友忠誠度及消費貢獻度超高,好市
多聯名卡發行權成為兵家必爭之地。
好市多今年上半年釋出換約訊息,並邀請4大銀行洽商。包括國泰世華、台新、聯邦及中
信銀等,最後都出動銀行最高層爭取。
中信銀與好市多自2003年10月起合發聯名卡,雙方合作近10年。由於中信銀收取較低的收
單費率,加上當年擔任中信銀董事長的辜仲諒與好市多台灣區總經理張嗣漢交情不錯。業
界盛傳中信銀和好市多雙方關係牢不可破。
但全球金融風暴後,好市多聯名卡的刷卡回饋比率,從發卡初期的1.33%降至0.67%,最低
時,還曾調降到0.33%。後來聯名卡友不滿反彈,目前持卡人在好市多店內的刷卡回饋比
率又調回0.67%。
據了解,好市多當年在合約中主張,若會員權益被更動,好市多有更改合作銀行的權利,
埋下了好市多可主動換約的伏筆。
中信銀為留住好市多,派出「信用卡教父」、中信金大陸事業總執行長羅聯福爭取。但國
泰金控董事長蔡宏圖也親自出馬,與張嗣漢會面,國泰世華自4家銀行中勝出,取得與好
市多的議約權。
國泰世華信用卡有效卡量達230萬張,僅次於中信銀的363萬張,若百萬張好市多聯名卡發
卡權換手,國泰世華將成為市場最新「發卡一哥」。兩家銀行低調回應,中信銀指,好市
多聯名卡仍正常發行。國泰世華則表示,程序在進行中,無法多做回應。
【記者孫中英/台北報導】好市多在全球獨家接受「美國運通卡」在店內消費,但在台灣
又與本地銀行發行聯名卡。目前在台灣好市多的9家分店內,只接受兩種卡刷卡消費;即
美國運通卡及好市多聯名卡,不接受其他信用卡消費。
目前國泰世華正與好市多議約中,國泰高層透露,若能取得發卡權,一定會維護會員權益
,並提供更多持卡優惠。中信銀則表示,到目前為止,仍正常發行好市多聯名卡。但對好
市多聯名卡發卡權,是否已被搶走?中信銀則不願回應。
http://money.udn.com/magimages/43/PROJ_ARTICLE/327_3007/f_272997_1.gif
簡評:國泰世華加油 如果能拿下發卡量第一 想必中信應該會有所回應 得利者就會是消
費者。
--
posted from android bbs reader on my MOTOROLA cd928+
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 123.240.198.21
推
09/17 15:18, , 1F
09/17 15:18, 1F
推
09/17 15:51, , 2F
09/17 15:51, 2F
→
09/17 15:51, , 3F
09/17 15:51, 3F
推
09/17 15:56, , 4F
09/17 15:56, 4F
推
09/17 15:58, , 5F
09/17 15:58, 5F
→
09/17 15:58, , 6F
09/17 15:58, 6F
推
09/17 15:59, , 7F
09/17 15:59, 7F
推
09/17 15:59, , 8F
09/17 15:59, 8F
推
09/17 15:59, , 9F
09/17 15:59, 9F
→
09/17 16:00, , 10F
09/17 16:00, 10F
推
09/17 16:02, , 11F
09/17 16:02, 11F
推
09/17 16:03, , 12F
09/17 16:03, 12F
推
09/17 16:04, , 13F
09/17 16:04, 13F
推
09/17 16:05, , 14F
09/17 16:05, 14F
→
09/17 16:07, , 15F
09/17 16:07, 15F
→
09/17 16:13, , 16F
09/17 16:13, 16F
推
09/17 16:16, , 17F
09/17 16:16, 17F
→
09/17 16:17, , 18F
09/17 16:17, 18F
→
09/17 16:17, , 19F
09/17 16:17, 19F
推
09/17 16:23, , 20F
09/17 16:23, 20F
→
09/17 16:27, , 21F
09/17 16:27, 21F
→
09/17 16:38, , 22F
09/17 16:38, 22F
→
09/17 16:56, , 23F
09/17 16:56, 23F
推
09/17 17:05, , 24F
09/17 17:05, 24F
推
09/17 17:15, , 25F
09/17 17:15, 25F
推
09/17 17:21, , 26F
09/17 17:21, 26F
推
09/17 17:37, , 27F
09/17 17:37, 27F
推
09/17 17:55, , 28F
09/17 17:55, 28F
推
09/17 17:57, , 29F
09/17 17:57, 29F
推
09/17 17:58, , 30F
09/17 17:58, 30F
→
09/17 18:00, , 31F
09/17 18:00, 31F
→
09/17 18:00, , 32F
09/17 18:00, 32F
推
09/17 18:01, , 33F
09/17 18:01, 33F
推
09/17 18:02, , 34F
09/17 18:02, 34F
→
09/17 18:04, , 35F
09/17 18:04, 35F
→
09/17 18:05, , 36F
09/17 18:05, 36F
→
09/17 18:05, , 37F
09/17 18:05, 37F
→
09/17 18:08, , 38F
09/17 18:08, 38F
推
09/17 18:10, , 39F
09/17 18:10, 39F
→
09/17 18:10, , 40F
09/17 18:10, 40F
→
09/17 18:17, , 41F
09/17 18:17, 41F
推
09/17 18:19, , 42F
09/17 18:19, 42F
→
09/17 18:21, , 43F
09/17 18:21, 43F
→
09/17 18:21, , 44F
09/17 18:21, 44F
推
09/17 18:24, , 45F
09/17 18:24, 45F
推
09/17 18:32, , 46F
09/17 18:32, 46F
推
09/17 18:51, , 47F
09/17 18:51, 47F
推
09/17 18:55, , 48F
09/17 18:55, 48F
→
09/17 18:55, , 49F
09/17 18:55, 49F
推
09/17 19:22, , 50F
09/17 19:22, 50F
推
09/17 19:49, , 51F
09/17 19:49, 51F
噓
09/17 20:16, , 52F
09/17 20:16, 52F
→
09/17 20:16, , 53F
09/17 20:16, 53F
推
09/17 20:20, , 54F
09/17 20:20, 54F
→
09/17 20:34, , 55F
09/17 20:34, 55F
推
09/17 20:57, , 56F
09/17 20:57, 56F
推
09/17 21:27, , 57F
09/17 21:27, 57F
推
09/17 21:30, , 58F
09/17 21:30, 58F
推
09/18 00:23, , 59F
09/18 00:23, 59F
推
09/18 00:57, , 60F
09/18 00:57, 60F
→
09/18 00:58, , 61F
09/18 00:58, 61F
推
09/18 14:44, , 62F
09/18 14:44, 62F
→
09/18 14:44, , 63F
09/18 14:44, 63F
→
09/18 14:44, , 64F
09/18 14:44, 64F
→
09/18 15:15, , 65F
09/18 15:15, 65F
→
09/18 15:16, , 66F
09/18 15:16, 66F
→
09/18 16:48, , 67F
09/18 16:48, 67F
推
09/18 20:06, , 68F
09/18 20:06, 68F
→
09/18 20:07, , 69F
09/18 20:07, 69F
→
09/18 20:08, , 70F
09/18 20:08, 70F
推
09/18 21:43, , 71F
09/18 21:43, 71F
推
09/19 15:20, , 72F
09/19 15:20, 72F
→
09/19 15:20, , 73F
09/19 15:20, 73F
推
09/20 15:49, , 74F
09/20 15:49, 74F