[情報] BGR:Android能讓諾基亞扭轉?恐怕很難!
BGR:Android能讓諾基亞扭轉乾坤?恐怕很難
http://news.cnyes.com/Content/20130509/KH7UPQC5F4UJK.shtml
鉅亨網
科技網站《BGR》分析師 Brad Reed 周三 (8日) 撰文指出,諾基亞 (Nokia
Corp.)(NOK1V-FI)(NOK-US) 業績表現持續委靡不振,投資人對執行長 Stephen Elop 越
發失望,認為應考慮採用 Windows Phone 以外系統平台,然而就算跳到新的平台,恐怕
對市占仍不會有太大幫助。
Elop 罔顧投資人的憂慮,並執意表示他唯一的「B 計畫」就是讓 Windows Phone「A 計
畫」成功。若年底前諾基亞沒有太大進展,可以想見股東將把 Elop 趕下寶座,並引入
Android 操作系統。
改用 Android 就能提振諾基亞銷售,這論點說起來容易,就如同先前《AllThingsD》的
John Paczkowski 所主張,但事實上推出款 Android 系統 Lumia,是難以大幅撼動公司
的命運。
至於理由很簡單,三星電子 (005930-KR) 是目前唯一靠 Android 系統賺大錢的商家,其
他業者如宏達電 (HTC)(2498-TW) 、摩托羅拉移動或樂金 (LG Electronics
Inc.)(066570-KR),皆難以打破局面在市場上創造佳績。
Reed 表示,如果 HTC One 表現符合公司預期,且幫助公司獲利顯著成長,他可能就會改
口。但現在看起來,智慧手機市場仍是非常、非常難以創造獲利,除非是蘋果
(AAPL-US) 或三星。
不過這並不是藉口,讓 Elop 從目前諾基亞的困境中脫罪。他沉迷於為大牌營運商提供產
品,限制自家產品對廣泛市場大眾的曝光度,這點看來尤其令人費解,更不用說蘋果三星
也透過同些營運商,強打旗下產品。
還有一個 Reed 個人觀點:諾基亞的產品命名哲學古怪,消費者走進百思買購物,不會知
道架上陳列的 Lumia 520、710、720、920 和 928,產品特色上有什麼差異。
但就算除去上面所述,也改不了市場兩大巨擘獨霸的事實,在幾家較小的業者宣告脫離之
前,局面恐怕很難出現改變。
--
所以消費者分得出來 new ipad、new one 和其相近名稱產品的差異嗎? XD
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 118.166.235.214
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