[情報] Small Market, Big Market

看板Spurs作者stan90203 (鯰魚)時間13年前 (2011/05/24 17:03)推噓6(6推 0噓 2→)

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http://tinyurl.com/496j4fr by jollyrogerwilco on Mar 8, 2011 1:38 PM CST in Editorial Markets are driven by one thing: eyeballs. How many they consist of, and how many they can deliver. When market size is considered, it's NOT the size or population of the city that's the most important aspect, and it's certainly not the size of the state. Seems like nearly every time the Spurs play Los Angeles, this question comes up. So, for anyone who's ever wondered just why San Antonio is considered a small market team: this post is for you. 市場大小取決於一點：關注的人數。重點在於究竟有多少人組成，他們又能帶來什麼？衡量市場大小不能單從城市的人口數或由州的規模做判斷。 When considering the size of a market, the first error many make is looking up the population of the city on a chart. This mistake leads to statements like, "Check out this link which clearly shows that San Antonio is the seventh most populated city in the United States! Who's the small market now, huh?" 鄉民往往一開始都是從城市的人口圖表中斷言市場的大小，這錯誤會導致一些言論的出現，像是：看看這圖， San Antonio 是人口數排第七的大城市耶！誰說是小市場了呢？ The way that corporations, advertisers, and marketers look at the country is quite different than a simple view of how many people live in the city limits of an individual municipality. You can start to see this difference when looking at this list of the largest US markets. When comparing the two lists, they seem quite similar until become confused by Atlanta. How can it be number 33 on the list of cities, while being simultaneously listed as the nation’s 9th largest market? 公司行號、廣告商和商人們的看法就是和鄉民局限在看單一自治區城市人口數不同。可以看看城市和市場的不同之處， Atlanta 真是令人不解，第 33 大城，卻是第 9 大市場？ Before I answer that question, I’ll point out a couple of other interesting jumps up the market list that can help explain what’s going on. The number 12 market in the US is Tampa-St. Petersburg, even though Tampa is 54th, and St Petersburg is 77th on the list of cities. Also, Houston, the 4th most populous city but 10th largest market, is eclipsed by Dallas-Fort Worth 7th biggest market, but 9th and 17th on the cities list. So it becomes a bit more obvious that a market is an area, and not a city or a community. Markets sprawl, and cross over lines of incorporation, greater metropolitan areas, and zip/area codes. They unify regions of population that have nothing else in common but proximity. 市場第 12 名的是 Tampa-St. Petersburg ，而 Tampa 是第 54 大城， St. Petersburg 是第 77 大城。第 4 大城的 Houston ，市場排名只有第 10 ，和市場排名第 7 的 Dallas-Fort 比起來真是相形失色，偏偏這兩個城市僅僅分別是第 9 和第 17 大城。很明顯地，市場的大小取決於一塊區域，而非單一城市或社區。市場規模跨足了一排的公司行號、更大的都市區和許多的郵遞區號，整合了一群除了住在隔壁以外沒有任何共通性的人口。 Which explains how San Antonio only ranks two spots higher than Grand Rapids-Kalamazoo, and two spots LOWER than Greenville-Spartanburg, Asheville, Anderson, SC (none of which even rank on the cities list.) San Antonio is the most populated city in the US that has only one professional team for this reason: outside the city proper the population density drops off the charts. 所以說 San Atonio 只贏過 Grand Rapids-Kalamazoo ，低過 Greenville-Spartanburg 、 Asheville 、 Anderson 和 SC (以上都排不進城市大小名單內)。因此這是 San Atonio 身為美國最大城中只有一隻職業球隊的原因：城市周圍的人太少。 And that, dear readers is why San Antonio is a small market, and Dallas is large one. Look at DFW's patch of red on the above image. Them's a bonch of people livin' out there, I'm tellin' ya. And Spurs-town, well let's just say that there's no such thing as the San Antonio Major Metropolitan Area, and there may never be. 看看圖中紅色區塊，有許多人住在那邊，而馬刺所在城鎮，沒有像 San Antonio 主要都會區一樣的事物，而且以後應該也不會有。圖：http://www.mapofusa.net/us-population-map.gif