[消費] 1127消費者導讀-小喬和小魏
請大家在星期四晚上八點前寄翻譯和翻譯範圍的問題,如果先翻好記得先給我,拜託。
然後在星期六上午會寄給大家統整的部分,如果大家對翻譯範圍以外有問題,
請在星期日晚上12點前給我。
幸玉
92402024@nccu.edu.tw
或
smallweisex@hotmail.com
小喬
evelynkoll@hotmail.com
A組
Social Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment.
12頁
Subcultures of consumption: An ethnography of the new bikers. 18頁
B組
Family structure, materialism, and compulsive consumption. 13頁
The Social Influence of Brand Community: Evidence from European Car Clubs.15頁
C組
Consumers and their brands: Developing relationship theory in
consumer research.30頁
D組(研方導讀組)
E-tribalized marketing?: the strategic implications of virtual
communities of consumption. 12頁
E組
Brand Community.20頁
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