[100P] 調查消費者知覺－另有禮券抽獎

看板Q_ary作者 (西西)時間9年前 (2015/06/27 01:02), 編輯推噓92(92推 0噓 9→)
留言101則, 101人參與, 最新討論串1/1
問卷名稱：如何提升消費者在善因活動中之個人知覺角色 研究目的：了解您對慈善活動的看法，您的參與對於學術發展及實務應用有很大的貢獻。 研究單位　：中興大學 行銷學系 研究者姓名：陳明怡博士 指導老師 ：陳明怡博士 聯絡方式　：myc@dragon.nchu.edu.tw 課程名稱　：國科會學術研究 問卷連結：https://zh.surveymonkey.com/s/FYBXV23 回饋 P幣：稅後100P 問卷截止時間：收集有效樣本數量600份後 問卷內容： (1)一則虛擬善因廣告 (2)廣告訊息回憶 (3)評估捐款可能性 (4)評估對此捐款活動的想法 (5)評估在此善因活動中的角色重要性 (6)了解對廣告訊息的看法 (7)了解隊參與慈善活動的看法 (8)基本資料 (9)自由參加禮券抽獎 完成問卷者，即致贈每位P幣100 此處"完成"係指無漏答並通過篩檢題（以防止亂填的人） 完成後請在底下留言done，以方便核對ID致贈紅包 非常謝謝各位的配合！！！ -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 59.126.154.212 ※ 文章網址: https://www.ptt.cc/bbs/Q_ary/M.1435338169.A.757.html
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