AMN 442 MARKETING MANAGEMENT 2009 SEM.2 期末
今天終於考完了最後一科 趁著還有點記憶趕快來寫 但應該還是記不完全 加減看囉
SECTIONE A是short answer, 6題選4題寫
1. marketing ethical issues
2. if you were a manager of bus company which tries to deal with period of low
demand, what pricing strategy can be used and why
3. how social factors influence consumer behaviour
4. competitive advantage
5. product life cycle
6. international marketing strategies
SECTION B是long answer, 只有兩題都要答
1. explain three research approaches to selecting primary data in detail
2. IMC tools
P.S. 題目其實都很長但實在沒辦法完全記下來，所以我只記了每個問題是問什麼主題
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