AMN 401 IMC 2009 sem.2 期末考
昨天剛考完這次IMC期末，我看精華區有考古題分享，想說也來寫一下，雖然不知道之後
會不會一樣。但記得不是很清楚而且我會中英交雜 就將就點看吧
1. Assumed that you are working in the marketing department of a gum
manufacturer, the company develops a new sugarless gum, you're required
to develop a IMC plan to encourage trial usage.
2. IMC tools有哪些? 用表格方式列出優缺點
3.(我記得最不清楚的一題) 只記得是 Schultz outside-in planning， what's the
differences between what the company wants and what the customer wants?
比較 media exposure 跟一個我忘記的東西 = =
4. define brand contact points. How the points can be managed?
還有另一個問題也忘了
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