Fw: [新聞] 微熱山丘鳳梨酥 漲價20%
※ [本文轉錄自 Gossiping 看板 #1JcfCmFu ]
作者: crashonU (crazy) 看板: Gossiping
標題: [新聞] 微熱山丘鳳梨酥 漲價20%
時間: Fri Jun 13 13:59:09 2014
http://udn.com/NEWS/LIFE/LIF1/8737578.shtml
微熱山丘鳳梨酥 漲價20%
【經濟日報╱記者黃冠穎/台北報導】
2014.06.13 03:06 am
成本攀高,微熱山丘喊漲。知名鳳梨酥業者「微熱山丘」昨(12)日對旗下會員發出通知
,宣告該公司銷售的鳳梨酥價格將從25日開始,由每顆35元調漲至42元,調漲7元,漲幅
達20%,這也是該品牌創立五年來首度漲價。
微熱山丘表示,由於原物料、油電持續看漲,公司過去盡量吸收成本,但近期鳳梨契作佣
金也上揚,公司才決定適度反映成本。
「土鳳梨酥」是微熱山丘的主打商品,由於土鳳梨品種有別於市場上主流的金鑽鳳梨,公
司為確保原物料來源,長期以來都與農民進行契作,去年一共收購2,180萬台斤,總採購
額超越2億元。
微熱山丘表示,公司近期走訪農民時,發現肥料、人力成本節節高升,為了減緩物價對農
民的壓力,公司已在近日先主動調漲契作價格10%左右,本次調漲是為了落實照顧農民的
本意。
微熱山丘表示,五年前該品牌鳳梨酥訂價屬中價位,如今相同重量卻已變成低價位,因此
必須調回原點。面對調價將造成的衝擊,微熱山丘坦言,因鳳梨酥非必需品,漲價勢必造
成短期衝擊,但長期來看,對自家產品競爭力深具信心。
微熱山丘為了衝刺國際化,今年請來友達前總經理陳來助擔任執行長,同時力拚產業升級
,跳脫傳統烘焙業的格局。微熱山丘指出,目前正與研發機構進行專案合作,鎖定農業種
植、食品加工等領域,未來將進一步與廠商合作改良機具,提升產業競爭力。
微熱山丘目前除了在國內有多據點,包括台北民生公園、南投八卦山等,大陸則在上海外
灘、日本表參道、新加坡萊佛士酒店等三個國外據點,公司表示,另有數個海外據點正評
估中。
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※ 發信站: 批踢踢實業坊(ptt.cc)
※ 轉錄者: iamgoodboy (218.187.232.210), 06/13/2014 17:19:55
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不能同意你更多了, 改天去天空之橋玩順便試吃XD
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※ 編輯: iamgoodboy (218.187.232.11), 06/14/2014 18:03:03
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