各位同學：
本學期管理學院增開「國際行銷管理」課程，因本學期外籍交換學生增加，可藉
此機會與外籍生交流、加強外語能力，機不可失，歡迎大學部及研究所對課程有興趣
者踴躍選修。
時間：每週二晚上 6:30-9:15
地點：管理學院1號館4樓第二會議室
課程資料：
Professor: Dr. J. Chris Lin
Office: Room 501, College of Management Building 2
Phone: 3366-9732
E-mail: jlin@management.ntu.edu.tw
Textbook: Keegan and Green (2008), Global Marketing (Fifth Edition)
Course Objective:
The purpose of this course is to (1) provide an overview of
international marketing as a managerial challenge; (2) familiarize students
with international marketing related knowledge from a conceptual, theoretical,
practical and analytical perspective; and (3) enable students to improve the
ability of working problems, cases and projects out.
Lectures, class participation, case discussions and group projects are
designed to help students LEARN as more as possible in INTERESTING ways.
Course Requirements:
Class Attendance and Participation (10%)
Case Discussion and Presentation (20%)
Group Exercises (20%)
Quiz (15%)
Group Term Project (35%)
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