[轉錄][試題] 95上 江炯聰 企業管理 期中考
※ [本文轉錄自 NTU-Exam 看板]
作者: poca (零式奧義。) 看板: NTU-Exam
標題: [試題] 95上 江炯聰 企業管理 期中考
時間: Thu Nov 9 19:45:41 2006
課程名稱︰企業管理
課程性質︰系必帶
課程教師︰江炯聰
開課系所︰工管系
考試時間︰2006.11.9 10:20~12:20
是否需發放獎勵金：yes
試題 :
選擇題(36%)
1.(a)=(b)-(c)
A. (a,b,c)=(revenue,cost,profit)
B. (a,b,c)=(profit,revenue,cost)
C. (a,b,c)=(cost,profit,revenue)
D. (a,b,c)=(revenue,profit,cost)
2.Through what, the interaction of business commerce and occupation
determines the standard of living, wealth, and prosperity of people,
group, and society?
A. Supply
B. Demand
C. Business system
D. The invisible hand of market
3.All of the following are considered crucial ingredients that are needed
in order for a business to be able to make a profit except__________.
A. Land
B. Fianancial counselors
C. Labor
D. Capital
4.Of the following statements regarding business transactions, which one
would not be considered to be true?
A. All people involved in a business exchange wish to increase their own
utility from that transaction.
B. People wish to profit from their business transactions.
C. People who act in a self-interestwd way in a business transaction reveal
their personal nature to be selfish.
D. People behave in a self-interested way during a business transaction
to protect their own welfare.
5.The Industrial Revolution occured during the 18th and 19th centuries.
It is noted for being the era that experienced which one of the following?
A. The demise of the feudal system.
B. The creation of the banking system.
C. The replacement of the barter system with money.
D. The improvement of production and trade brought about by its advances in
technology.
6.As business commerce evolved so did the forms of business organizations
used to increased the productively and profitablity of produtive resources.
The hierarchy of authority evolved early to reduced the transation costs
surrouding business activity. The _________ evolved to make it easier for
enterprising people to borrow capital to purchase new ventures, and for
wealthy people to find new ways in which they could build their capital
and increase their wealth.
A. Joint-stock corporation
B. Partnership
C. Multinational company
D. Sole proprietorship
7. The economic system in which one class of people controls the property
rights to all valuable resources, including people is called _______.
A. Capitalism
B. Mercantilism
C. Aristocracy
D. Feudalism
8. Of the following, which statement wuould be considered to be false
about money?
A. Money may increase the profitablity of trade.
B. Money creats a "double coincidence of wants"between buyers and sellers.
C. Money acts as a medium of exchange.
D. The use of money creates many new kinds of profitable business
oppertunities.
9. Within an organization, which of the following is considered to be
responsible for developing a company's business model and are ultimately
responsible for its success or failure?
A. Board of directors
B. Chief execution officers
C. Middle managers
D. Top managers
10. Which of the following is best identified as being a revenue-focused
measure of how competitive the firm's business model is?
A. Profitable
B. Effectiveness
C. Organizing
D. Efficiency
11. Of the following, which statement would be considered to be false about
creative destruction?
A. Globle competition and advancing technology are paramount to the process.
B. It competely destroys the econmic future for all older business under
all circumstances.
C. Millions of jobs have been created as a result of this process.
D. Inefficient companies can be driven out of business by more modern firms.
12. A measure of how well or how productively a company's resources are
used is called
A. Effectiveness
B. Efficiency
C. Quality
D. Benchmarking
13. Which of the following statements regarding competitors is false?
A. Competitors are an important force in the globle environment that
confronts companies.
B. The larger the number of competitors in a particular market, the lower
the price they can charge for products.
C. Competitors have no interest in obtaining market share.
D. Competitors will do all they can to retain customers and prevent loss
of market share.
14. All of the following except ________ are considered to be barriers to
free trade.
A. Subsidies.
B. Tariffs
C. Quotas
D. Taxes
15. A _____ is an economic system in which the production of goods and
services is left in the hands of private enterprise.
A. Totalitarian government
B. Representative democracy
C. Mixed economic
D. Free-market economic
16. All of the following are considered to be true about stockholders
except _________.
A. Stockholders have a legal claim on a company because they own shares.
B. Stockholders are owners of the company from which they own shares.
C. Stockholders always recieve compensation in the form of additional
shares of stock.
D. Stock ownership affords the stockholders right to recieve some of the
company's profits.
17. Of the following statements about salary levels recieved by top managers,
which one is incorrect?
A. Salary levels of top managers can create an ethical dilema.
B. Some consider the top managers of today to be a part of"the new
aristocracy".
C. Some top managers within the United States in 2002 were earning as much
as 2,600 times the pay provideed to an average worker.
D. Salaries for top managers are always set by the Board of Directors.
18. Property rights to the name of a product or the company that produces
it are called:
A. Copyrights
B. Trademarks
C. Patents
D. Fair use rights
名詞解釋(30%)
1. The agency problem
2. Entrepreneur
3. CEO
4. Board of Director
5. Benchmarking
6. Global outsourcing
7. Responsiveness to customer
8. Licensing
9. Joint venture
10.Stakeholder
問答題(34%)
A. SWOT現況分析
What kind of person you want to be when you graduate?
1.目標描述：清楚度、詳細度、可達成性(8%)
2.SWOT現況分析(18%)
3.如何運用SWOT現況分析為未來作策略(8%)
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