[公告] 趙老師個人品牌作業應繳日期及內容
個人品牌作業應交日期及內容
11/16 品牌企業背景介紹
Summarize briefly the history of the company, contributions of the founders and CEOs,
major products and/or services, organizational structures, stages of growth and
internationalization, mission statement, values social responsibility
12/7 品牌全球佈局
Geopolitical analyses of regional markets, global industry and competitors analysis,
international strategic planning and merket screening, internationalization and
globalization
12/28 品牌進入台灣
Market entry model and strategies, global and local market strategies, supply chain
management, culture differences issues, localization strategies
1/16 品牌研究可能性
Suggestions and recommendations for future founding thesis topics
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助教 黃焙瑩
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