[公告] 閱聽人研究新課綱
kelly說他有小修
但是我不知道修在哪裡
先PO上來給大家看
我也有在硬碟放一份讓大家下載
-----------------我是分隔線----------------------------
閱聽人分析
(Audience Studies)
Tuesday 15:00-17:00
胡綺珍(Kelly Hu)
kellyhu13@ntnu.edu.tw
本課程將閱聽人研究放置於文化研究的背景，探討閱聽人研究興起的歷史脈絡，尤其是強
調閱聽人如何從消極被動的角色到被發掘其抵抗、主動積極的詮釋過程與多元化的實踐－
包含民族誌(ethnography) 作為一重要的研究方法理解閱聽人日常生活消費的情境、女性
讀者的通俗劇觀賞與協商現實世界親密關係的發展、羅曼史閱讀經驗、族裔認同的接收、
八卦新聞／衛星電視與品味的劃分、迷族群/新媒體科技/跨國影像流動／全球化的相互交
流如何重新繪製科技／跨文化地理與激發虛擬社群互動性集結。
本課程期許修課者能夠熟悉不同閱聽人相關的理論與個案探討，並進一步琢磨訓練修課者
以下幾個方面的能力: 挖掘自己有興趣瞭解的閱聽接收議題、適當的選擇評估閱聽人研究
的取向與研究角度，以及研究者對於研究對象閱聽人的詮釋權與詮釋意義建構。
課程要求與評分方式
1. 課堂出席率、遲到早退與參與討論的用心程度。若因故無法上課，請事先告知。若事
出突然臨時無法上課，也請電話通知所辦助理，請助理轉告。此外，若不時有遲到狀況將
影響期末成績。(15%)
2. 各修課者須針對每週閱讀材料做重點式摘要報告與回應（約1000字以內）。上課時須
針對閱讀想法提出問題或抒發感想，並接受其他同學提問。(20%)
3. 課堂導讀分配回應（學期初分組）(15%)
＊因應閱讀資料，於課堂中負責提出妳/你所觀察到相關特定的現象或文本供課堂討論與
延伸思考，或補充說明背景資料。目的是希望同學能練習如何與課堂所指派的讀本對話，
並能觸類旁通，練習培養觀點，並建立批判的思考取向。課堂導讀同學須控制時間導讀，
導讀重點，提出閱讀意見想法，留空間／時間跟大家交流。課堂導讀者也須負責問班上其
他修課者問題，並接受提問 (20 %)
4.期末報告︰發展你有興趣的研究主題，寫一篇期末報告，而此報告必須與課堂所教授過
的理論、概念或範圍相關 (6,000- 8,000字)。(50%)
Week 1 (9/15) Introduction to the course
Audience studies and ethnography in the tradition of cultural studies
Week
2 & 3 &4
(9/22, 9/29, 10/6)
1. Turner, Graeme(2000)〈閱聽人研究〉&〈民族誌學、歷史、社
會學〉,《英國文化研究導論》，頁152-194, 196-228.
2. Stokes, Jane (2008) 《教您如何做文化暨媒介研究》，頁177-213。
3. Larsen, Bent Steeg and Tufte, Thomas (2003) “Rituals in the modern world:
applying the concept of ritual in media ethnography” &
Darling-Wolf, Fabienne (2003) “Negotiation and position: on the need and the
difficulty of developing ‘thicker description”, in Global Media Studies:
Ethnographic Perspectives, 90-106, 109-124.
Female audience, soap opera, romance and talk show
Week 5 & 6
(10/13, 10/20)
1. Ang, Ien (1996) “Melodramatic identifications: television fiction and
women’s fantasy” & “Feminist desire and female pleasure in Janice Radway’
s Reading the Romance” in Living Room Wars: Rethinking Media Audience for a
Postmodern World, 85-97, 98-108.
2. Press, Andrea and Johnson-Yale, Camille (2008) “Political talk and the
flow of ambient television: women watching Oprah in an African American salon
” in New Directions in American Reception Study, 307-326.
3. Youna, Kim (2006) “How TV Mediates the Husband-Wife Relationship: A
Korean generation/class/emotion analysis” Feminist Media Studies 6(2): 129 -
143
Audience reception and the taste
Week 7 &8
(10/27, 11/3) 1. Moore, Shaun (2000) “Satellite TV: the articulation of
audience”, Media and Everyday Life in Modern Society, Edinburgh University
Press, 57-94.
2. Bird, Elizabeth (2003) “Media scandal meets everyday life”, The Audience
in Everyday Life, p. 21-50
Audience, new media and interactivity
Week 9 &10
(11/10,11/17)
1. Jenkins, Henry (2006) “Spoiling survivor: the anatomy of a
knowledge community”, Convergence Culture: Where Old and New Media Collide,
25-58.
2. Andrejevic, Mark (2006) “Watching television without pity: the
productivity of online fans”, New Media & Television 9(1): 24-46.
3. Klinger, Babara (2006) “Once is not enough: the functions and pleasures
of repeated viewing”, Beyond the multiplex: cinema, new technologies, and
the home, 135-190.
Mid-term discussion
Week 11 (11/24) The proposal on the final paper
When the global meets the local (I)
Week
12 & 13
(12/1,12/8)
1. Hu, Kelly (2008) “Discovering Japanese TV dramas through
online Chinese fans: narrative reflexivity, implicit therapy and the question
of the question of the social imaginary”, in Media Consumption and Everyday
Life in Asia, 114-126.
2. Iwabuchi, Koichi (2008) “When the Korean Wave meets resident Koreans in
Japan: Intersections of the transnational, the postcolonial and the
multicultural”, East Asian Pop Culture: Analyzing the Korean Wave, 243-264.
3. Fung, Anthony (2008) “Media Consumption and incomplete globalization: how
Chinese interpret border-crossing Hong Kong TV dramas”, 83-96.
When the global meets the local (II)
Week
14 & 15
(12/15,12/23)
1. Allison, Anne (2006) “Fierce Flash: Sexy schoolgirls in the action
fantasy of Sailor Moon” in Millennial Monsters: Japanese Toys and the Global
Imagination, 128-162.
2. Wang, Ting (2009)“Understanding local reception of globalized cultural
products in the context of the international cultural economy: A case study
on the reception of Hero and Daggers in China”, International Journal of
Cultural Studies, 12(4), 299-318.
3. Huang, Yachien (2008) “Consuming Sex and the city: Young Taiwanese women
contesting sexuality”, Media Consumption and Everyday Life in Asia, 188-202.
In class discussion on the research process
Week 16 (12/30)
In-class discussion: Talk about the process/the problems/the struggles share
and the experiences which you’ve encountered during your research
Paper presentation
Week 17 (1/5) In class presentation
Paper due
Week 18 (1/12) No class
參考書目
Allison, Anne (2006) Millennial Monsters: Japanese Toys and the Global
Imagination, University of California Press.
Ang, Ien (1996) Living Room Wars: Rethinking Media Audience for a Postmodern
World, Routledge.
Andrejevic, Mark (2006) “Watching television without pity: the productivity
of online fans”, New Media & Television 9(1): 24-46.
Bird, Elizabeth (2003) “Media scandal meets everyday life”, The Audience in
Everyday Life, Routledge.
Darling-Wolf, Fabienne (2003) “Negotiation and position: on the need and the
difficulty of developing ‘thicker description”, in Patrick Murphy and
Marwan M. Kraidy (eds.) Global Media Studies: Ethnographic Perspectives,
109-124
Fung, Anthony (2008) “Media Consumption and incomplete globalization: how
Chinese interpret border-crossing Hong Kong TV dramas”, Youna Kim (ed.)
Media Consumption and Everyday Life in Asia, 83-96.
Goldstein, Philip & Machor, James L. (2008) New Directions in American
Reception Study, Oxford University Press.
Hu, Kelly (2008) “Discovering Japanese TV dramas through online Chinese
fans: narrative reflexivity, implicit therapy and the question of the
question of the social imaginary”, in Youna Kim (ed.) Media Consumption and
Everyday Life in Asia, 114-126.
Huang, Yachien (2008) “Consuming Sex and the city: Young Taiwanese women
contesting sexuality”, Youna Kim (ed.) Media Consumption and Everyday Life
in Asia, 188-202.
Iwabuchi, Koichi (2008) “When the Korean Wave meets resident Koreans in
Japan: Intersections of the transnational, the postcolonial and the
multicultural”, in Chua Beng Huat and Koichi Iwabuchi (eds.)East Asian Pop
Culture: Analyzing the Korean Wave, 243-264.
Jenkins, Henry (2006) Convergence Culture: Where Old and New Media Collide,
New York University Press.
Kim, Youna (2006) “How TV Mediates the Husband-Wife Relationship: A Korean
generation/class/emotion analysis” Feminist Media Studies 6(2): 129 – 143.
Klinger, Babara (2006) Beyond the multiplex: cinema, new technologies and the
home, University of California Press.
Larsen, Bent Steeg and Tufte, Thomas (2003) “Rituals in the modern world:
applying the concept of ritual in media ethnography” in Patrick Murphy and
Marwan M. Kraidy (eds.) Global Media Studies: Ethnographic Perspectives,
90-106.
Moore, Shaun (2000) Media and Everyday Life in Modern Society, Edinburgh
University Press.
Press, Andrea and Johnson-Yale, Camille (2008) “Political talk and the flow
of ambient television: women watching Oprah in an African American salon” in
Philip Goldstein and James L. Machor (eds), New Directions in American
Reception Study
Stokes, Jane (2008) 《教您如何做文化暨媒介研究》（How to do Media and
Cultural Studies , Sage Publications）（趙偉妏譯），韋伯文化出版社。
Turner, Graeme(2000)《英國文化研究導論》(British Cultural Studies: An
Introduction，Sage Publications)（唐維敏譯），亞太出版社。
Wang, Ting (2009)“Understanding local reception of globalized cultural
products in the context of the international cultural economy: A case study
on the reception of Hero and Daggers in China”, International Journal of
Cultural Studies, 12(4), 299-318.
以下幾個期刊建議可以時常去搜索
西文期刊︰Cultural studies, International Journal of Cultural Studies, New
Media & Society, Television& New Media, European Journal of Cultural studies,
Critical Studies in Mass Communication, The Journal of Communication Inquiry,
Communication and Critical/Cultural Studies, Inter-Asia Journal of Cultural
studies
中文期刊︰新聞學、台灣社會研究季刊、文化研究
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