行銷通路下週問題
下面是行銷通路的題目，我也會用校務系統寄一次
另外，關於最後一題需要參照的課本內容，要影印的同學
請在周六中午前寫信到我信箱 g946407@oz.nthu.edu.tw
請註明系所與姓名，若是外系或外所的同學，請加註電話，逾時不候喔!!
1. Q3, Chapter 1
According to Alderson, “the number of intervening marketing agencies
tends to go up as distance increases. “Distance, in his conception,
is measured in terms of “the time and cost involved in communication
and transportation.” What factors, then, would tend to increase
(or decrease) distance? What id the impact of the web and marketing in
cyberspace on “distance” as discussed by Alderson?
2. Q6, Chapter 1
Describe how the necessary channel flow performance differs when selling
and servicing an ultrasound machine (a piece of medical equipment) when
targeting two different segments of buyers: (a) a hospital emergency room
and (b) an academic medical researcher on a tight government-funded budget
using the machine for laboratory research.
3. Q4, Chapter 2
Give an example of a service output demand that goes beyond the standard
ones of bulk-breaking, spatial convenience, waiting/delivery time,
assortment /variety, customer service, and information provision.
4. Q3, Chapter 3
If a consumer buys an item through a catalog over the phone with a credit
card, is the credit card company a channel member? If the product is
delivered by FedEx, is FedEx a channel member? If yes, what flows do they
perform?
5. Q7, Chapter 3
In the Wal-Mart example in Section 3.4, the argument is that in the short
run, deviations from the Equity Principle can occur due to competitive
reasons. What might make this statement untrue in the long run?
恭祝 安康
小榮 上
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