行銷第一章作業
1.Copy or clip three advertisements from newspapers or magazines. What customer needs are the advertisers trying to meet?
2.Many people have purchased books through AMAZON.COM. Certainnly the book pruchased is important,describe the complete marketing offer of AMAZON.COM. What services, information, or experience is included?
3.What segment of potential buyers does Wal-Mart target? What about Carrefour?
4.Think of a company or brand that you buy from over and over. What might your customer lifetime value be, assuming they continues to delight you?
5.The AMERICAN CANCER SOCIETY is a nonprofit organizatio. Its Web site is at www.cancer.org How might they market their services? Who would their target market be? How could they build lasting relationships with their "customers"?
以上為上星期老師給的作業內容,相信大家已收到好心人士柯東阜同學的信件了
經過我詢問老師作業繳交的相關問題後,
老師給我的答覆:
作業下週交給TA..........
所以各位有修行銷的同學們,記得下星期要交作業喲~~~(作業也是有佔學期成績10%)
我知道行銷課本很貴...但看在課本是全彩印刷,就忽略它的價錢吧!!!
以上
BY 行銷課代
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