[花邊] 林書豪就是票房保證 一半贊助商都為「豪
儘管林書豪本季加盟籃網後，只出賽5場就因傷高掛免戰牌，但他金雞母的威力，依舊替
球團帶來不少收穫，不只收視率開紅盤，據指出，有一半的贊助商都為「豪」而來。
「粉絲們看起來很接受這一切，不只接受，而且也受到新文化的鼓舞。」籃網CEO尤馬克
（Brett Yormark）表示，林書豪的加入，讓銷售狀況變得更好。
有消息來源表示，籃網本季與數個新贊助商合作，這當中有半數都是因為林書豪而來，而
儘管籃網、NBA都並未特別計算豪小子的球衣銷售狀況，大家都心知肚明他是當紅炸子雞
籃網比賽的收視率也有起色，以近日在史戴波中心對抗快艇、湖人的比賽，就算是林書豪
僅隨隊，YES頻道的收視率較去年也成長了44%，從0.32提升至0.46，而這當中主要是來自
18歲至34歲的收視群，又以女性居多
http://sports.ltn.com.tw/news/breakingnews/1890568
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※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1479450267.A.D06.html
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