[情報] Bruce Lee: The Fragrance
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這篇文不適合的話麻煩板主刪掉,我只是剛好看到這篇新聞
想說板上蠻多人喜歡李小龍的所以貼過來
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http://blogs.wsj.com/chinarealtime/2012/02/23/bruce-lee-the-fragrance/
李小龍的女兒這禮拜在杜拜幫李小龍出了古龍水,走平價路線,有三種香味.
去年已在巴拿馬跟新加坡試賣,下一步計劃進軍中國跟香港.
Is that Bruce Lee you’re wearing?
Bruce Lee Enterprises, the business arm managing the late martial-arts star's
legacy, this week launched a line of colognes in Dubai bearing Mr. Lee's
image and name.
Shannon Lee, his daughter and the head of the company, said the collaboration
came about when she met Chkoudra Paris, a French fragrance firm, at a licensing
show about a year ago.
There are three fragrances under the Bruce Lee banner, with names that allude
to his own unique brand of Eastern philosophy and spirituality. There’s
B Water (which Ms. Lee describes it as “an elegant, casual scent”), Anger
Blind (“spicy, more aggressive”) and Don’t Think Feel (“more woody and
natural”).
Ms. Lee said the scents are intended for the mass market, selling for around
$15 at major retailers like Carrefour as well as independent stores.
Do any of the scents replicate the colognes the late star wore in his heyday?
Well, not quite, said Ms. Lee.
“My dad was quite fond of patchouli in the 1970s, as many hippies were,”
she admitted. With this line, she added, “we didn’t want it to be too
patchouli-heavy.”
The colognes have already been introduced in Panama and Singapore last year,
but Ms. Lee says that the Middle Eastern launch is the largest to date.
The next step, she said, is bringing the colognes to Hong Kong and China later
this year — the two places where he is most revered.
– Jason Chow
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