[討論] HTC的困境(末)這篇很短qq
之前寫太多字,耽誤大家寶貴時間,真的抱歉(跪)。這篇保證是最後一篇。
產品線/定位
之前HTC產品線略顯凌亂就先不提了。今年可以看出HTC痛定思痛找到方向追求高利潤手機
。不過個人認為其實利潤和市占率是可以兼顧的。畢竟餅如果越來越小,就算一直榨出利
潤,最後還是會歸零。
因此個人淺見
集中資源研發/促銷
高階機: s835一隻 5.5吋一隻5吋。
中高階: S625 5.5吋大電量(3500maH以上)。售價萬元以下目標瞄準ZF3,sense現在沒
5000的價值了qq。
~沒了
這樣好處在於定位明確: 要精品有精品、要CP值有CP值。
然後拜託別再出塑膠機和厚邊框了。等iphone 8出了厚邊框擺在旁邊真的沒有會看你一眼
qq。
短期: 拉高銷售量
中期: 轉型成Oneplus這種公司。
市占率可能無法跟蘋果比,但穩定獲利且在市場有記憶點(精緻高CP值)
長期: 發展VR。
利用手機的獲利投入VR生態圈。把生態圈做起來後市場成熟就能賺到先
行者的優勢。
再次抱歉之前廢話打太多,請大家邊小力一點。我以後發文會注意長度嗚嗚。
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 140.112.172.171
※ 文章網址: https://www.ptt.cc/bbs/MobileComm/M.1498724466.A.0BF.html
推
06/29 16:22, , 1F
06/29 16:22, 1F
噓
06/29 16:22, , 2F
06/29 16:22, 2F
噓
06/29 16:22, , 3F
06/29 16:22, 3F
噓
06/29 16:22, , 4F
06/29 16:22, 4F
推
06/29 16:22, , 5F
06/29 16:22, 5F
→
06/29 16:23, , 6F
06/29 16:23, 6F
噓
06/29 16:23, , 7F
06/29 16:23, 7F
→
06/29 16:23, , 8F
06/29 16:23, 8F
→
06/29 16:24, , 9F
06/29 16:24, 9F
推
06/29 16:24, , 10F
06/29 16:24, 10F
噓
06/29 16:25, , 11F
06/29 16:25, 11F
推
06/29 16:26, , 12F
06/29 16:26, 12F
推
06/29 16:26, , 13F
06/29 16:26, 13F
噓
06/29 16:30, , 14F
06/29 16:30, 14F
推
06/29 16:33, , 15F
06/29 16:33, 15F
推
06/29 16:35, , 16F
06/29 16:35, 16F
噓
06/29 16:38, , 17F
06/29 16:38, 17F
推
06/29 16:39, , 18F
06/29 16:39, 18F
→
06/29 16:39, , 19F
06/29 16:39, 19F
→
06/29 16:39, , 20F
06/29 16:39, 20F
→
06/29 16:39, , 21F
06/29 16:39, 21F
→
06/29 16:39, , 22F
06/29 16:39, 22F
噓
06/29 16:43, , 23F
06/29 16:43, 23F
推
06/29 16:50, , 24F
06/29 16:50, 24F
推
06/29 16:50, , 25F
06/29 16:50, 25F
→
06/29 16:51, , 26F
06/29 16:51, 26F
推
06/29 16:55, , 27F
06/29 16:55, 27F
→
06/29 16:55, , 28F
06/29 16:55, 28F
噓
06/29 16:59, , 29F
06/29 16:59, 29F
噓
06/29 17:01, , 30F
06/29 17:01, 30F
推
06/29 17:02, , 31F
06/29 17:02, 31F
→
06/29 17:02, , 32F
06/29 17:02, 32F
噓
06/29 17:02, , 33F
06/29 17:02, 33F
推
06/29 17:13, , 34F
06/29 17:13, 34F
推
06/29 17:17, , 35F
06/29 17:17, 35F
推
06/29 17:22, , 36F
06/29 17:22, 36F
噓
06/29 17:41, , 37F
06/29 17:41, 37F
推
06/29 17:48, , 38F
06/29 17:48, 38F
噓
06/29 17:51, , 39F
06/29 17:51, 39F
推
06/29 18:08, , 40F
06/29 18:08, 40F
推
06/29 18:10, , 41F
06/29 18:10, 41F
→
06/29 18:10, , 42F
06/29 18:10, 42F
→
06/29 18:13, , 43F
06/29 18:13, 43F
→
06/29 18:13, , 44F
06/29 18:13, 44F
→
06/29 18:13, , 45F
06/29 18:13, 45F
→
06/29 18:13, , 46F
06/29 18:13, 46F
推
06/29 18:21, , 47F
06/29 18:21, 47F
→
06/29 18:21, , 48F
06/29 18:21, 48F
推
06/29 18:23, , 49F
06/29 18:23, 49F
推
06/29 18:23, , 50F
06/29 18:23, 50F
→
06/29 18:24, , 51F
06/29 18:24, 51F
→
06/29 18:24, , 52F
06/29 18:24, 52F
→
06/29 18:25, , 53F
06/29 18:25, 53F
推
06/29 18:32, , 54F
06/29 18:32, 54F
→
06/29 18:33, , 55F
06/29 18:33, 55F
噓
06/29 18:35, , 56F
06/29 18:35, 56F
推
06/29 18:49, , 57F
06/29 18:49, 57F
噓
06/29 19:08, , 58F
06/29 19:08, 58F
推
06/29 19:14, , 59F
06/29 19:14, 59F
→
06/29 19:20, , 60F
06/29 19:20, 60F
噓
06/29 19:46, , 61F
06/29 19:46, 61F
→
06/29 19:46, , 62F
06/29 19:46, 62F
→
06/29 19:46, , 63F
06/29 19:46, 63F
噓
06/29 20:58, , 64F
06/29 20:58, 64F
推
06/30 12:05, , 65F
06/30 12:05, 65F
→
06/30 12:05, , 66F
06/30 12:05, 66F
噓
06/30 12:19, , 67F
06/30 12:19, 67F
→
06/30 12:20, , 68F
06/30 12:20, 68F
推
06/30 16:23, , 69F
06/30 16:23, 69F
→
06/30 16:23, , 70F
06/30 16:23, 70F
推
06/30 20:51, , 71F
06/30 20:51, 71F
噓
07/01 09:33, , 72F
07/01 09:33, 72F