[新聞] 宏達電品牌印象大幅滑落今年出貨量估減14%消失
實在不好意思再說htc已經是最慘的了
因為接下來還會更慘
沒想到董A把全副身家壓上去的大陸人竟然如此不買賬
不買手機就算了
連填問卷時勾個想買的選項都不願意
這樣做怎麼對得起在大陸投下眾多資源苦心經營的 火腿腸 呢
趕緊回來做代工還有一線希望
繼續留在那邊也只是被吃乾抹淨而已
http://news.cts.com.tw/cnyes/money/201401/201401231370280.html
宏達電品牌印象大幅滑落 今年出貨量估減14%
手機品牌廠在中國市佔大洗牌,蘋果挾著大尺寸iPhone 6題材,今年在銷售額市佔(value
share)可望提高到28%,打敗三星;在強敵壓境下,宏達電市佔持續流失,今年出貨量及單
價各將下滑14%及3%,此外,宏達電的品牌印象逐季滑落, 調查顯示消費者「下次最想購
買的智慧手機品牌」中,小米高達13.8%、宏達電只有3.2%。
摩根士丹利證券台灣區研究部主管呂智穎認為,蘋果在中國的銷售額市佔透過中移動開賣
和大尺寸iPhone 6題材,可從去年的20%提升至28%,三星由27%降到23%。不過,三星的中
低階機種佔有一定比重,以銷量市佔來看,三星可維持去年19%,蘋果由 6%提升到8%。
至於宏達電後市恐難樂觀,摩根士丹利預估,今年出貨量恐年減14%至1840萬支,面臨市佔
持續流失壓力,且在產品組合改變下,今年宏達電平均單價也將下滑3%。
此外,研究機構TrendForce旗下消費者研事業處AVANTI,針對2013年中國消費者市場智慧
手機品牌認知調查顯示,蘋果和三星品牌印象仍穩居1、2名,至於小米、聯想、華為也榜
上有名,宏達電與NOKIA品牌印象度則是逐季滑落。
AVANTI去年第4季調查「下次最想購買的智慧手機品牌」中,三星以24.3%比率居冠,蘋果
為21.1%居次,依序為小米13.8%、華為4%、NOKIA 3.5%、宏達電3.2%及聯想2.5%。
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