[外電] Cuban:經營小牛和做其他生意是截然不同的

看板Mavericks作者dallasjet (JT)時間11年前 (2013/02/17 04:53)推噓30(30推 0噓 1→)

留言31則, 29人參與討論串1/1

The Mavs are a Business Unlike Any Other http://ppt.cc/1jJL 02/12,Twitter,https://twitter.com/mcuban/status/301384183723470848 When you own a professional sports team it doesn’t take long to realize that owning a team is unlike owning any other business. On one hand the competitive side of ownership is a driving force. I want to win championships. I want to win every game. Not just for me, but for the entire organization and all of North Texas and for Mavs fans everywhere. Thirteen years into owning the Mavs and it still hurts every time we lose. I still have a hard time sleeping after any game we lose. 一旦你擁有了一支職業球隊，你很快便會發現打理一支球隊和做其他生意完全不同。一方面，好勝心是老闆的動力源泉。我希望贏得總冠軍。我希望每場比賽都能拿下。不是為了我個人，而是為了整個球隊，為了整個北德州，為了所有的小牛球迷。我當小牛老闆十三年了，至今球隊每一次敗北都仍會讓我感到受傷，每一次敗北後的夜晚我都輾轉難眠。 On the other side, the Mavs are a business. I want to make a profit. But unlike every other business, making the most money possible is not a driving motivation. I try to recognize that Mav’s fans aren’t only about wins and losses. I have to realize that many, if not most Mavs fans don’t call talk radio shows. They don’t tweet about what went right or wrong during each game. In fact, while they want the Mavs to win, they are Mavs fans, win or lose. In fact, I was one of those fans before I bought the Mavs. We had a horrible team the entire run of my owning season tickets. It didn’t matter. I was a fan first. 另一方面，小牛是一筆生意。我希望獲取利潤。但與其他生意不同的是，利潤最大化並非我的源動力。我希望確認小牛的球迷並不是只在乎輸贏的人。我知道有很多小牛球迷是不會給脫口秀節目打電話的，他們也不會發推特評點比賽，他們只在乎輸贏。在我買下小牛隊之前，我是他們之中的一份子。當時球隊表現很糟糕，浪費了我手頭的季票，但這不要緊，我首先是一個球迷。 But to some Mavs fans the Mavs are more than just a game. They are a release. They are a connection to other family members. They are an escape from the realities of a very difficult life. There are fans who love the Mavs because it makes their lives better. 但是對於另外一些小牛球迷而言，小牛的比賽並非一場比賽那麼簡單。這是他們洩壓的所在，是他們親友聚會的所在，是他們暫時逃離艱難現實生活的所在，這些球迷深愛著小牛，因為這支球隊讓他們的生活變得更美好。 THere are not many businesses that can begin to have that kind of impact on their customers/fans. 很少有生意會對他們的顧客或粉絲造成這樣的影響。 It is this connection that also drives me to make sure that every Mavs game is about far more than basketball. I want to make sure that every time any fan walks into the American Airlines Center they know that they will feel special. They will have a special experience. They will have an emotional connection. They will feel an energy and excitement they can not get anywhere else. They will be able to see a look of joy in their family members. They will know that we respect the financial, emotional and time investment they have made in our Mavs. In a years time they won’t remember the score, or even a single play from the game, but they will remember who they were with and how they felt during the game. 這樣的聯繫也驅使我去確認一件事情，那便是小牛的每一場比賽並非僅僅籃球那麼簡單。我希望確認每一次小牛球迷走進美航中心球館時都知道他們會感覺有所不同。他們會有全新的體驗。他們會得到激情四射的互動。他們會感受到他處所沒有的能量和刺激。他們可以和家人一起看表演。球迷將明白，他們對小牛的金錢、情感、時間投資是完全值當的。一年之後，也許球迷不會記得一次得分，或者一個比賽場景，但他們一定會記得他們是跟誰去看這場比賽，以及他們在看比賽過程中是怎樣的心情。 It is a special trust that is incumbent on me and all Mavs employees to live up to. It is expensive to deliver on this goal. But it is worth every penny. No matter what it costs. I’m proud of the fact that the Mavs spend, by all accounts, more than any other team in any sport around the world on in game entertainment and experience. While other teams worry about wi-fi and apps, we worry about creating an experience that is unique to Mavs games. 這就是我以及所有小牛僱員所肩負的責任。為了達到這個目標而付出多麼昂貴的代價都是值得的。我很驕傲的宣布一個事實：據賬務統計，小牛在比賽娛樂體驗上的花費，遠勝世界任何體育項目的任何一支隊伍。 I wanted to share a very small sampling of emails that have come in over the last few weeks. There were many more. A special thanks to all Mavs employees who know just how important what we do is to our community. 和大家分享這幾個禮拜收到的email。特別感謝所有小牛隊的員工，我們所做的是為了我們的社區。 ************ email就不贅述了，大部分是有些人的人生中發生了一些意外，感謝小牛給予社區的幫助 ...(可以點網站進去看完整內容) ************ These experiences are not unique to the Mavs. I’m sure all college and pro teams have similar commitments to community. But sometimes it helps to remind everyone of the role sports play in our lives and that its not just about wins and losses or TV contracts. No city has ever thrown a parade for a local company that has had a great quarter or year. Sports are a special part of our lives and that will not ever change. 這些經驗不是小牛獨有的，我相信所有的大學和職業球隊也有類似對社區的承諾。但有時候它有助於提醒大家，體育在我們的生活中發揮得作用，不只是輸贏或電視合約。沒有一個城市曾經引發當地的公司舉行一個年度遊行。體育運動是我們生活中的一部份，將永不改變。 ---8<------------------------------------------------------------------------ 部分翻譯： http://sports.sina.com.cn/nba/2013-02-13/02036419694.shtml ---8<------------------------------------------------------------------------ Mark Cuban，這十三年來非常感謝你為小牛、為球迷、為整個達拉斯所做的一切，我很驕傲成為MFFL!!! -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 1.170.76.172

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