[請益] 請教一篇文獻
請教一下,
我從網路廣告的paper中,有看到該篇文獻。
Jang, D., 1998. Positioning and effect of Internet advertising: Competitive
effect of the Internet advertising on the existed medium advertisement and the management
plan. Broadcasting Advertisement Study Collection of Books 14, 308–318.
想請問這篇是書籍類中的某篇嗎?還是其他?另外,網路上哪邊可以找到這篇資訊?
以上是我的問題,謝謝。
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