[問題] FB點擊成本突然拉高
各位前輩好,
小弟兩則FB網站點擊廣告CPC原本都在2-3元左右,成果率約3-4%,前幾天加了網址參數,
其他條件都無變動下,審核通過後,成本突然拉高許多,變成5-7元,成果率依然維持在3
-4%。
跑了幾天依舊無改善,索性把參數移除重新跑後,成本依然降不下來,甚至又比前幾天的
5-7元更高,有時會飆到10元以上,跑了4天也降不下來,但是成果率一直維持在3-4%。
想請問為什麼突然會變這樣,受眾人數約40萬人,更改網址參數前才跑了5萬人左右,感
覺好像回不去了QQ....
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