[情報] 萬寶路跟法拉利續約，三年1.6億美金

看板FORMULA1作者hazel0093 (Al Azif)時間9年前 (2015/05/17 18:48)推噓23(23推 0噓 39→)

留言62則, 18人參與討論串1/1

翻譯蒟蒻及感想： 1.目前直接或間接贊助F1菸商的只剩下菲利浦莫里斯(就是萬寶路商標的母公司) 2.2014年底菸商廣告正式被禁止在賽車上出現，而2011年萬寶路的直接商標已經絕跡為了避開環保健康等等團體的文字獄，所以贊助形式非常隱晦：例如現在隊徽長這樣：http://goo.gl/SJyXTq 這樣的配色很像紅萬的菸盒，不過也有一些反菸商的人也對此有非議 3.法家不少人事都有菲利浦莫里斯的背景，例如現任鷹爪功掌門(X)法拉利領隊(O) Maurizio Arrivabene本行就是幫萬寶路行銷的 4.標題的贊助其實以前就有，只是萬寶路決定續約我怎麼感覺萬寶路比其他一堆贊助商還真心愛F1？ 5.本人不抽菸也極度不鼓勵抽菸，請XX魔人在推文高抬貴手 ============================================================================== http://goo.gl/YIMoiK Ferrari has quietly extended its sponsorship deal with Marlboro for an additional three years according to new reports. The deal, which was originally reported by Bloomberg, confirms that Marlboro’ s parent company, Philip Morris, agreed on the contract extension as long as a year ago. The structure of the extension is said to be similar to Marlboro’ s current sponsorship arrangement. Marlboro and Ferrari will continue to abide by Formula 1 regulations, allowing no mention of Marlboro on the car or in Ferrari’s team name. Philip Morris declined to make a public announcement regarding the extension, instead opting to confirm the deal to Bloomberg via email. Current Ferrari team boss and former Marlboro executive Maurizio Arrivabene confirmed the deal. According to Arrivabene, the deal was approved during a board meeting more than a year ago. Philip Morris is the sole remaining tobacco company to be involved with F1 in any official capacity. Recently, media criticized Ferrari’s use of a red-and-white square that, to some, resembled a cigarette package. Ferrari has since tweaked their design slightly. The Marlboro deal will last for an additional three years following the 2015 season. -- Believe, believe, there's magic here tonight... Believe, believe! 　 -- ※ 文章網址: https://www.ptt.cc/bbs/FORMULA1/M.1431859717.A.351.html ※ 編輯: hazel0093 (140.119.136.101), 05/17/2015 18:54:03

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