[情報] 當國產車賣 Porsche熱銷
進口車當國產車賣,是真的!雙B拉動豪車買氣,意外讓Porsche紅了,10月上旬掛牌94張,
賣贏Volvo、Audi;累積今年銷售2433台,豪華車市占率5.1%,刷新Porsche在台銷售
記錄。
Porsche昨日公布全球9月銷售數字為1.58萬台,較去年同期成長2成,今年以來全球銷量
數字已達13萬5600台,年成長13%,接下來還將推出三款插電式混合動力系統跑車,希望
延續今年以來佳績。綜觀Porsche全球銷量,以主力車款Cayenne 表現最好,賣出超過
5.1萬台新車,GT跑車Panamera賣出1.8萬台,具象徵性的911跑車同樣超越去年銷售數字,
賣出2.2萬台。
台灣方面,今年受惠於全新中型運動休旅車Macan上市,上半年就把配額600台用光,經銷
商只好預接明年配額訂單;而隨著下半年開始陸續交車,在台掛牌數也持續攀升。車廠主
管分析,Macan共有3款車型,分別為Macan S Diesel、Mac an S與Macan Turbo,主要是
因Macan入門不到300萬元的低定價,直接向下壓縮原本雙B等豪華車品牌的SUV產品,也為
Porsche開拓新客源。
車廠主管指出,Porsche過去以跑車為主,2002年才跨足豪華休旅車 市場,收到業績飆速
成長成效,這次再推中型SUV車Macan,自然引發搶車效應,更讓經銷商見識到「把進口車
當國產車賣」的盛況。
http://want-car.chinatimes.com/article.aspx?cid=2001&id=20141015002100
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※ 編輯: Santander (61.223.179.151), 10/16/2014 19:57:47
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